LeBron James & Kevin Durant “Striving for Greatness” Episode 2 »

Nov 16, 2011 at 4:16 pm | lebron-jameslifestyle

Last week I posted the “Striving for Greatness (Part One)” video featuring LeBron James and Kevin Durant during their workout in Akron with trainer Mike Mancias. In this Episode 2, James and Durant show that the NBA’s premier players ain’t sitting around using this NBA lockout as vacation time. If you want to be great […]

Nike LeBron 9 “Watch the Throne” James & Jay-Z & Kanye West »

Nov 16, 2011 at 2:49 am | lebron-ixshoes

Jay-Z, who’s known for his connection with LeBron and even his shoes, and Kanye West, who’s probably the only non-athlete celebrity with a signature line of his own have come together and created a collaborative album, which was followed by the “Watch The Throne“. concert tour. Inspired by these events Nike have created a special […]

Nike Sportswear “LeBron James” Collection – Actual Photos »

Nov 9, 2011 at 2:17 pm | stuff

The 2011 Nike Sportswear X LeBron James Collection is starting to pop up in stores. We already previewed some catalog images, but it’s time for actual photos. It’s good timing for Nike Sportswear to put together a lifestyle collection for King James during the NBA lockout. The collection features an Air Force 1 Low, a […]

LeBron James and Kevin Durant are… “Striving for Greatness” »

Nov 9, 2011 at 1:28 pm | lebron-jameslifestyle

Despite the ongoing lockout in the NBA some of the players are still preparing for basketball as if the league was about to start tomorrow. See LeBron James and Kevin Durant working out with trainer Mike Mancias at the University of Akron. You can see King James wearing the LeBron VII Kentucky PE in the […]

New Nike LeBron James Commercial “Basketball Never Stops” »

Nov 1, 2011 at 3:02 pm | lebron-jameslifestyle

For those who love the game like LeBron, Basketball Never Stops. Because players know hardwork and dedication are what the game’s built on no matter the time, day or night. See LeBron James in his latest commercial for Nike, which is a part of the Basketball Never Stops campaign. Continue reading for more photos and […]

LeBron Debuts LeBron 9 “Ohio State” PE at OKC Charity Game »

Oct 24, 2011 at 9:49 am | lebron-jamesnba-basketball

It wasn’t an All-Star Game, but Oklahoma City sure treated it like one. A crowd of 12,874 at the Cox Convention Center saw stars like LeBron James, Kevin Durant and Russell Westbrook (White team) duke it out with Chris Paul, Carmelo Anthony and James Harden (Blue team) in a surprisingly entertaining game, the White Team […]

THE LEBRON 9: Shoe Science “Elevation” Video »

Oct 17, 2011 at 12:50 pm | lebron-ixshoes

Designed for one of the most versatile players to ever play the game, the NIKE LEBRON 9 combines Flywire and Hyperfuse technology to give LeBron James the stability and flexibility that he needs to dominate. Hyperfuse + Flywire give speed and strength with zero sacrifice or compromise. The LeBron 9 elevates your game and makes […]

Releasing Now: NIKE LEBRON 9 “University of Kentucky” »

Oct 15, 2011 at 12:38 am | lebron-ixshoes

The Nike LeBron 9 “Kentucky” is now available for purchase at nikestore.com. You can also order the shoes on eastbay.com. For fans located in Miami visit Mr R Sports located on South Beach. Along with the new release comes a new “Shoe Science” video from Nike Basketball featuring LeBron James and Jason Petrie, and a […]