LeBron James Tops Worldwide & Domestic NBA Jersey Sales »

Oct 5, 2013 at 1:56 am | around-the-nbalebron-james

LeBron James, who has guided the Miami Heat to the past two NBA titles, is the worldwide leader in jersey sales for the first time, the league announced Thursday. Without releasing actual sales figures, the NBA listed the top player sales in global replica jerseys, bringing the reigning NBA Most Valuable Player a sense of […]

King James Rocks Custom Championship X’s on NBA Media Day »

Sep 30, 2013 at 3:10 pm | lebron-xshoes

Earlier this month we profiled a very special custom version of the Nike LeBron X P.S. Elite made by Dank Customs commemorating LeBron James’ second NBA Championship. Today is the NBA Media Day for the Miami Heat and James has made his appearance wearing the aforementioned custom kicks. It’s already the second time he’s wearing […]

LeBron X PS Elite “Championship” for King James by Dank Customs »

Sep 11, 2013 at 11:35 am | lebron-xshoes

LeBron James was one of the first superstars to truly acknowledge the custom sneaker game by reaching out to Mache for the creation of the Ironman 3 inspired colorway of the LeBron X. With much more reasons to celebrate after winning his 2nd NBA title, he once again outsourced his sneaker needs outside of Beaverton, […]

Complex // The Complete History of Nike LeBron Sneakers »

Sep 5, 2013 at 4:42 pm | around-the-nbalebron-james

Here’s where our unique Timeline section comes in handy! Our friends at Complex put together a special article showcasing every single Nike LeBron shoe worn by King James in the NBA. The days when Michael Jordan used to wear just three or four colorways over the course of a season are long gone – LeBron […]

LeBron James And His Jacked Up Feet On Vacay In St. Tropez »

Sep 1, 2013 at 4:23 pm | lebron-jameslifestyle

Things are good for LeBron James these days. He’s a two time NBA champion. He is the NBA’s leading shoe salesman – Nike generated $300 million in U.S. retail sales in 2012 for LBJ’s signature shoes. He is about to get married. Seems like there’s a price to pay for all these accomplishments. James and […]

Video // LeBron James Stars in “Just Do It – Possibilities” »

Aug 21, 2013 at 3:50 pm | lebron-jameslifestyle

This year, Nike marks 25 years of the Just Do It campaign with ad challenging public to take on its stars, Serena Williams, Gerard Pique and LeBron James. In its new advert, Nike has called in sporting legends including King James – the NBA’s Most Valuable Player – world number one tennis player Serena Williams, […]

King James Rides a Bike, Wears LeBron 11 Shooting a New Nike Ad »

Aug 18, 2013 at 4:38 pm | lebron-jameslifestyle

It’s been a while since we saw LeBron James in a Nike commercial. Apart from those celebratory championships ads (Ringmaker, Leave a Message), of course. Now, with the LEBRON XI coming to stores in less then two months, he’s been seen shooting a series of scenes in the heart of South Beach for his upcoming […]

King James visits Nike WHQ. Shares Nike LeBron All Black Collection! »

Aug 14, 2013 at 9:11 am | lebron-jameslifestyle

LeBron James was visiting the Nike World Headquarters in Beaverton on August 13th, which led to a very interesting discovery of an All Black Nike LeBron collection. Just a couple of days earlier he hinted a possibility to retro the 2003 Air Zoom Generation, and now we get to see the aforementioned shoe, as well […]