28-10-2013
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Nike Launches the LeBron James “Training Day” Campaign & Commercial »
Nike Basketball launches a new campaign, entitled “Training Day” which pays tribute to LeBron James and the contagious passion he has for the sport as he continues to pursue greatness. The campaign depicts the daily training regime that helps make James a champion. It also highlights how James’ passion and joy can inspire spectators to […]
20-10-2013
King James New Tattoos – 2013 Edition – Akron & Est. 1984 »
It’s been a while since LeBron James was able to add some new ink to his body… maybe because the place is running out. The King celebrated his second NBA championship in many ways and getting a new tattoo in the off-season is certainly one way to treat yourself. Back in August, I mentioned about […]
18-10-2013
Audemars Piguet Royal Oak Offshore LeBron James Limited Edition »
Last month, the all new Royal Oak Offshore LeBron James Limited Edition was revealed during a press conference in Miami. The 18k pink gold case of the Royal Oak Offshore Chronograph lends an air of luxurious richness while at the same time underscoring the powerful geometry of the case, and is set off by the […]
17-10-2013
Nike LeBron 11 Appears in NBA 2K14 Next-Gen OMG Trailer »
2K Sports today released the first next-generation gameplay trailer for NBA 2K14. The “OMG Trailer” (below) features actual in-game footage captured on a PlayStation 4. It is set to Phil Collins‘ popular song “In The Air Tonight,” one of the 20 tracks selected by cover star LeBron James for the game’s soundtrack. The trailer features […]
17-10-2013
Reebok Question LeBron & Kobe “For Player Use Only” Pack »
Nike’s unbeatable 1-2 punch, Kobe Bryant and LeBron James both rendezvoused with Reebok earlier in their legendary careers. In particular, each star laced up Player Exclusive colorways of Allen Iverson’s iconic Reebok Question sneaker – Kobe during his epic season of sneaker free agency in 2003 and LeBron during his time as the most coveted […]
13-10-2013
LBJ’s Preseason Wears: Soldier 7, Ambassador 6, LeBron 10’s »
Turns out I was right when I wrote that the Black and Red colorway of the Soldier 7 “is a good candidate to rock in one of the pre-season games” for LeBron James. Call it a hunch. He wore these in Miami’s first game of the season, however, he switched out for the LEBRON X […]
10-10-2013
The Nike LeBron 11: Engineered for Powerful Precision »
With less than two days away from the official launch of the Nike LeBron XI we still await the premiere of the latest Nike Basketball commercial featuring LeBron James, bikes, beaches, and obviously the shoes. In the meantime folks at Nike have just released a short promo video that shows the LeBron XI King’s Pride […]
06-10-2013
The Chalk is Back! LeBron to Bring Back Pregame Powder Toss. »
LeBron James says he’s bringing back his pregame powder thanks to popular demand. The Miami Heat star says he’s decided to resume his one-time tradition of tossing powder into the air just before the start of games. He pretty much ended it by taking his talents to a different area code, but in his first […]
