#WDYWT: LeBron James’ Sick Nike LeBron 12 “Veteran’s Day” PE »

Nov 9, 2014 at 3:35 am | lebron-jamesnba-basketball

LeBron has already proved he’s the biggest sneakerhead in the NBA. In 5 games played this season he rocked 6 different shoes. For Hoops for Troops week, LeBron James breaks out his latest Nike LeBron 12 “Veteran’s Day” PE – a grey, red, white and blue tribute to America. Classic royal blue Hyperposite overlays a […]

James Laces Up Black & Yellow LeBron 12 PE in Utah »

Nov 6, 2014 at 10:20 am | lebron-jamesnba-basketball

Last night, LeBron James and the Cleveland Cavaliers suffered a heartbreaking loss in Utah after Gordon Hayward hit the buzzer-beating jumpshot. That’s the bad news. The good news is that he’s still comfortably wearing the Nike LeBron 12. In last night’s affair vs. the Utah Jazz he laced up the Black and Yellow PE, which […]

James Rocks Nike LeBron 12 “Portland” PE in Another Cavs Loss »

Nov 5, 2014 at 3:37 pm | lebron-jamesnba-basketball

LeBron has a history of rocking special PE colorways marking his visits in Portland… where he’s very close to the Nike Global Headquarters and usually pulls out his sickest kicks. Last night was no different as James debuted a new predominantly red version of the Nike LeBron 12. Seems that he’s been playing comfortably in […]

LBJ Debuts “HRT of a Lion” LeBron 12 on Halloween in OT Win Over Bulls »

Nov 1, 2014 at 5:42 am | lebron-jamesnba-basketball

After a super emotional, yet spoiled debut in Cleveland on Thursday LeBron James scored 36 point on Friday as the Cleveland Cavaliers beat Derrick Rose and the Chicago Bulls 114-108 in overtime. “It was an opportunity to go out and redeem ourselves and I was happy with the outcome,” James said. After lacing two Cavs […]

King James Returns to Cleveland in Two New Nike LeBron 12 PEs »

Oct 30, 2014 at 9:49 pm | lebron-xiishoes

The new LeBron James era has begun. The King is back in Cleveland where the Cavaliers are hosting the New York Knicks in the season opener. Matching new new Cavs alternate uniforms James has pulled out a “Navy and Gold” LeBron 12 PE in the first half, which he switched out in favor of the […]

Sprite & Nike Celebrate LeBron’s First Home Game in Cleveland »

Oct 30, 2014 at 3:07 pm | lebron-jameslifestyle

Nike Basketball has just launched a new film entitled “Together”, which celebrates the pride and emotion of LeBron James’ return to Cleveland. One team. One city. One goal. Earlier this week Sprite also released a lengthy ad titled “LeBron James’ First Home Game” in which King James visits Patterson Park where Sprite held a pickup […]

LeBron Already Has Two Huge Billboards in Cleveland »

Oct 24, 2014 at 5:00 am | lebron-jameslifestyle

King James’ presence is already being felt in Cleveland. A downtown parking garage recently became home to a four-story Beats Electronics banner showing off James’ Akron tattoo. The King has returned home in the RE-ESTABLISHED 2014 ad. A new commercial for the $200 Powerbeats2 Wireless headphones from Beats by Dre features LeBron James back in […]

King James Debuts Nike LeBron 12 “Home” Player Exclusive »

Oct 21, 2014 at 7:10 am | lebron-jamesnba-basketball

In a possible Eastern Conference Finals preview, LeBron James and the Cleveland Cavaliers hosted the Chicago Bulls at Columbus’ Schottenstein Center Monday night. James debuted a new “Home” PE colorway of the Nike LeBron 12. The white-based shoe features red branding and an icy translucent outsole. Though it hasn’t been confirmed by Nike, we probably […]