Elite 3.0: Behind the Scenes with the Nike LeBron 11 Elite »

Apr 11, 2014 at 2:41 pm | lebron-xishoes

Nike Basketball has divided the Elite 3.0 collection intro three groups. Mark your calendars for April 12th, May 9th, and June 6th as the “Team”, “Hero”, and “Gold” collections will be up for grabs, respectively. Folks at sneakernews.com had a chance to sit down with Charles Williams – Nike Basketball Product Director – and discuss […]

Inside Nike Basketball’s LeBron 11|11 Experience – Part Two »

Nov 5, 2013 at 2:52 am | eventslebron-james

On October 27-29th, the folks from Nike Basketball invaded Miami Beach and took over the 1111 building. On the 6 & 7th floor of the city’s most prestigious parking garage, Nike setup a LeBron 11|11 experience. Nike even commissioned exotic car rental company Lou La Vie for a Lamborghini Aventador Roadster that matches King James’ […]