26-07-2014
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LeBron James’ Sneaker Rotation During 2014 Rise Tour in Asia »
This summer, Nike taps into the passion of aspiring young basketball players in Greater China with the 2014 RISE basketball campaign. From July 21-25, LeBron James visited Beijing, Guangzhou, Hong Kong, Taipei and Kaohsiung to help players improve their performance and achieve breakthrough. Kobe Bryant will follow up next week and visit six cities in […]
09-09-2008
Christ The King and St. Vincent St. Mary ZS2 Available in Hong Kong »
It’s been almost a year since the launch of the hated by many and loved by few House of Hoops store. So far, the pimped up Footlocker, which is located in Harlem, New York, is the only store featuring Nike’s concept capturing the essence of the basketball game. This Fall several new stores are announced […]
14-07-2007
Event recap: 08/06/05 LeBron 20-5-5 Asia Tour »
In 2005 LeBron James participated in a three-city tour around the Asia organized by Nike. This series of events was created to promote his first summer edition sneakers – Nike Zoom LeBron 20-5-5. Designed as a cross-cultural exchange between LeBron and young kids throughout Asia, the Tour visited in Tokyo, Beijing and Hong Kong. As […]
