02-09-2009
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LeBron James Visits Europe. More Than a Game World Tour Hits Paris. »
NBA MVP, LeBron James, and Parisian hoop fans gathered yesterday to celebrate the sport of basketball with a youth tournament held at the city’s legendary Grand Palais. The stop in Paris marks the seventh city on the overall LeBron James World Tour, with events occurring in the city from September 1-3. At the “More than […]
29-08-2009
Wrapping up China Nike X LeBron MTAG leg – Shanghai Event Recap »
NBA MVP, LeBron James, and Chinese hoop fans gathered at Shanghai Luwan Stadium on 28 August, 2009, to celebrate the transformative power of basketball as part of James’ World Tour. Shanghai was the last stop after Beijing and Shenyang for the China leg of the world tour. The leading metropolis was also the sixth stop […]
26-08-2009
LBJ and Nike Continue Celebration of Basketball with Tour Stop in Shenyang »
LeBron James, and Chinese hoops fans gathered at Shenyang Huo Che-tou Stadium on August 26, 2009, to celebrate the transformative power of basketball as part of James’ World Tour. Shenyang is the second stop after Beijing on the China leg of the tour. The Chinese ancient capital is also the fifth stop on LeBron’s world […]
26-08-2009
LeBron James – More Than a Game World Tour – Beijing Recap Part Two »
LeBron James and Nike’s MTAG crew are off to Shenyang – stop #2 for the China leg of the “More Than a Game” World Tour. Two days ago they unveiled the Beijing limited edition of the Air Max LeBron VII – both custom and city versions. LBJ showcased the VII, but also he was wearing […]
25-08-2009
Recap from Nike X LeBron “More Than a Game” Event in Beijing »
NBA MVP, LeBron James, and Chinese hoop fans gathered at Beijing Chaoyang Stadium on August 24, 2009, to celebrate the transformative power of basketball as part of James’ World Tour. Beijing, the host of last year’s Olympic Games, is the first stop for the China leg of the world tour which covers three cities including […]
18-08-2009
More Than a Game Tour: Washington – LeBron James Event Recap »
Freshness was at the DC leg of the More Than A Game: The Tour where the basketball star promoted his upcoming film, “More Than A Game” and connected with the local community through youth empowering activities and community service. The star attended basketball clinics, local all star games and played HORSE with young aspiring basketballers, […]
13-08-2009
Throwback Thursday: Air Max LeBron VII Media Summit Heritage Rooms Pics & Video »
On Friday, August 7 2009 in Akron, Ohio, Nike hosted international media at a summit to announce the latest shoe in LeBron James’ signature footwear line – the Nike Air Max LeBron VII. As part of this launch, Nike created a heritage-oriented installation that showcased all the previous signature shoes and associated campaigns, as well […]
11-08-2009
More Than a Game Tour: Chicago – LBJ Documentary Screening »
The film “More Than a Game” is set to release in the fall (October), and follows the early basketball careers of LeBron James and his childhood teammates. To commemorate the LeBron James documentary Nike has prepared a special MTAG World Tour with special edition Air Max LeBron 7 sneakers and screenings of the film. Chicago […]
