25-08-2009
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Recap from Nike X LeBron “More Than a Game” Event in Beijing »
NBA MVP, LeBron James, and Chinese hoop fans gathered at Beijing Chaoyang Stadium on August 24, 2009, to celebrate the transformative power of basketball as part of James’ World Tour. Beijing, the host of last year’s Olympic Games, is the first stop for the China leg of the world tour which covers three cities including […]
24-08-2009
Nike Air Max LeBron VII Artist Series Beijing by Li Quiqui »
Nike introduced the fourth in a series of limited-edition styles of the new Nike Air Max LeBron VII. Additionally, LeBron James received a one-of-a-kind customized version of his latest signature shoe as a gift from local Beijing artist. At a presentation that took place during Nike’s grassroots activities in Beijing, Le Quiqui gave James a […]
24-08-2009
Preview of the Beijing Limited Edition Nike Air Max LeBron VII »
The “More Than a Game” Tour has shifted to China. After three stops in the U.S. LeBron James and his crew are going to visit Beijing, Shenyang, Shanghai (in that exact order). We profiled the China Artist Series shoes, and here’s a preview of the first city exclusive edition of the Nike Air Max LeBron […]
21-08-2009
Preview of MTAG China Editions of the Max LeBron VII Artist Series »
Although we are still anticipating the release of Akron LeBron 7’s – both Artist Series and regular MTAG edition – here’s a preview of the next three: Shenyeng, Shanghai, Beijing. After this weekend the LeBron James World Tour leaves the U.S. and heads to China. Each city gets their own Custom edition created for LeBron […]
24-08-2008
Redemption Mission Accomplished. LeBron Gets the Gold! »
For Jason Kidd, Team USA’s oldest player, and LeBron James and Chris Paul, two of its youngest, Sunday’s victory was the culmination of years of work toward redemption for the U.S. and the NBA. “That’ll probably go down as one of the greatest Olympic games ever,” LeBron James said after Team USA’s thrilling 118-107 victory […]
24-08-2008
USA Men Overpower Argentina and Advance to Gold Medal Game »
The 2008 U.S. Men’s Olympic Team watched its 30-11 first quarter lead dwindle to six points late in the second period before regaining control in the second half with a balanced scoring attack that saw seven U.S. players finish in double figures to help the USA overpower Argentina 101-81 and advance to Sunday’s gold medal […]
21-08-2008
King James Unveils the Nike Zoom LeBron VI in Beijing »
LeBron’s been wearing plenty of special shoes, but he knows that when a big stage is coming with the whole world watching he must shock the fans. With few more months left till the release of the highly awaited Zoom LeBron 6 he’s planing to display them on the most important sports event – the […]
20-08-2008
U.S. Advances to Semis. United We Rise Soldier II Debut. »
In a game that some thought was a cause for worry, the U.S. Men’s Senior National Team beat Australia by just 11 in an Aug. 5 exhibition in Shanghai. Fifteen days later, in a game that counted, the U.S. gave a performance more indicative of their ability, trouncing Australia 116-85 in the Olympic quarterfinals at […]
