27-10-2013
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A Decade of Moments // NIKEiD LeBron XI “The 56-Point Game” »
Nike continues “A Decade of Moments” with another commemorative NIKEiD design for King James. In 2005, LeBron set a personal scoring record and even higher expectations with a 56 point outburst in a memorable performance against the Toronto Raptors. James wore an all-black colorway of the Zoom LeBron II during the game, but NIKEiD mocked […]
26-10-2013
A Decade of Moments // NIKEiD LeBron XI “Rookie of the Year” »
Following the “Draft Day” LeBron 11, we now get a look at the next shoe in the “Decade of Moments” series from NIKEiD. In 2004, LeBron James leaped over the hype and landed the Rookie of the Year award. In order to celebrate this accomplishment Nike created a simple white and red version of the […]
25-10-2013
A Decade of Moments // NIKEiD LeBron XI “Draft Day” »
In 2003, a crisp white suit graced the Draft stage and announced the King’s arrival. It’s one of many memories from the last decade that Nike Basketball is going to celebrate using the Nike iD platform. We begin the journey on June 26, 2003 when the NBA changed forever with the Cleveland Cavaliers selecting LeBron […]
