28-10-2013
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Nike Basketball & LeBron James 11|11 Experience Event Photos »
Before the Miami Heat open the new NBA season, LeBron James helped Nike Basketball kick off the 11|11 Experience event in Miami Beach Sunday. Running until game night, the brand experience includes an opportunity to purchase the new LeBron 11, NIKEiD design sessions, a t-shirt design workshop, footwear trialing, training sessions, product customization and social […]
28-10-2013
Nike Launches the LeBron James “Training Day” Campaign & Commercial »
Nike Basketball launches a new campaign, entitled “Training Day” which pays tribute to LeBron James and the contagious passion he has for the sport as he continues to pursue greatness. The campaign depicts the daily training regime that helps make James a champion. It also highlights how James’ passion and joy can inspire spectators to […]
28-10-2013
James’ 1-of-1 Multicolor LeBron XI PE at Nike’s 11|11 Experience »
In Miami for his own Nike 11|11 Experience event, LeBron James gives us a closer look at the Nike LeBron XI PE he wore that night. This pair features an assortment of colors, including a teal mesh base, red Hyperposite, purple tongue, black trim and metallic gold Swoosh branding. LeBron stated that this is a […]
28-10-2013
A Decade of Moments // NIKEiD LeBron XI “All-Star Game MVP” »
Today’s NIKEiD LeBron XI design takes us back to 2006, when James overcame the league’s best and became the youngest player to win NBA All-Star MVP with a 29-point, 6-rebound performance. LBJ wore a White and Red version of the Zoom LeBron III with LeBron James graphics, but for this commemorative colorway Nike used the […]
27-10-2013
Nike Drops Forging Iron LBJ 11 All Over Europe But Forgets to Tell Anybody! »
I guess that in the world of Twitter and Instagram it’s hard to miss a major sneaker release. Turns out I was wrong. Despite the official unveiling and the announcement of the release date set in November, the Forging Iron LeBron XI has been released today at both nikestore.com and foolocker.eu accounts in Europe. To […]
27-10-2013
A Decade of Moments // NIKEiD LeBron XI “The 56-Point Game” »
Nike continues “A Decade of Moments” with another commemorative NIKEiD design for King James. In 2005, LeBron set a personal scoring record and even higher expectations with a 56 point outburst in a memorable performance against the Toronto Raptors. James wore an all-black colorway of the Zoom LeBron II during the game, but NIKEiD mocked […]
26-10-2013
ZOOM SOLDIER VII Hyper Fuschia/Tour Yellow/Raspberry Red »
Most of the Nike Zoom Soldier VII styles were released basically without any introduction at all. It was the recently released Power Couple edition that had grabbed the headlines before the launch. Now we look ahead towards one of the more interesting colorways dubbed as Hyper Fuschia/Tour Yellow-Raspberry Red. The shoes feature a bold look […]
26-10-2013
A Decade of Moments // NIKEiD LeBron XI “Rookie of the Year” »
Following the “Draft Day” LeBron 11, we now get a look at the next shoe in the “Decade of Moments” series from NIKEiD. In 2004, LeBron James leaped over the hype and landed the Rookie of the Year award. In order to celebrate this accomplishment Nike created a simple white and red version of the […]
