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Nike Kicks Off LeBron Watch 2 With ‘SuperBron’ LEBRON XVI »

Dec 22, 2018 at 9:57 am | lebron-xvi • shoes

The motivation behind creating the Superman edition of the Nike LeBron III was a deserving design for LeBron James had he won the NBA Most Valuable Player award. The 2006 NBA MVP race has gone down infamously in history as the MVP that Steve Nash.

That’s why the shoe was never unveiled to public but a handful of longtime Nike LeBron collectors were able to track down some pairs.

Two years ago LeBron James wore a new version of the Superman 3’s with the new signature logo and croc leather finish. I guess he gave us a hint at what’s cooking in side The Kitchen at Nike WHQ.

The Nike LeBron Watch program kicked off last season and marked a new intersection between inspired on-court colorways and digital engagement. The LEBRON Watch 15s honored the Nike silhouettes and athletes admired by The King.

LeBron Watch 2.0 is set to kick off once again this Christmas, and this time, LeBron is cracking open the doors of inspiration with the LEBRON 16, exploring broadened themes and personal storylines. The initial SuperBron colorway is inspired by the Superman Zoom LeBron III and it is expected to launch on December 26th, but I would stay ready on Christmas too. After all the first iteration dropped usually at game time.