11-02-2017

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Nike Athletes to Wear BHM Collection During NBA All-Star Game »

In a rather surprising turn of events Nike Basketball is about to skip the All-Star theme pack from their annual collections list. Not so long ago we had Christmas, BHM, All-Star, and Easter packs but this season there’s only one so far… the Black History Month.

This is also what Nike plans to equip their signature athletes with for the 2017 NBA All-Star Game in New Orleans next week. Apparently they will lace up BHM colorways instead of special All-Star themed shoes.

If it was only about the Nike LeBron collection it would be understandable with its late arrival. Probably the change up with the location for the All-Star Weekend didn’t help either. On top of that all basketball footwear sales took a hit last year. Maybe Nike is trying to adapt to the new reality where we don’t see basketball kicks on the streets like we used to anymore.

However, my personal view is this. The NBA All-Star Weekend it’s the biggest basketball show in the world. This year NBA will reach fans in more than 200 countries and territories in more than 40 languages. If you need to make a one special shoe a year it SHOULD BE the All-Stars. There’s no other way around it.

I really hope Nike is planning something special next week. If the BHM’s are really it… I will be disappointed to see the best traditional go away like this.

As for the shoes alone the Nike LeBron 14 BHM is an outstanding looking shoe… that’s for sure. Take a closer look below.