17-09-2014

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LeBron XII “The Twelve” Officially Unveiled by Nike »

Yesterday, Nike Basketball unveiled the LeBron 12 during a special event held at Nike HQ at Beaverton, Oregon. The LEBRON 12 is designed to enhance LeBron James’ explosiveness while combining three key benefits: superior cushioning, harnessed support and natural flexibility. The LEBRON 12 was born in the lab, where scientific data and analysis substantiated the need for next-generation cushioning, support and flexibility. This science-led insight was maximized for James while accounting for the diverse needs of athletes worldwide. The lead colorway, the LEBRON 12 NSRL, was inspired by the new shoe’s genesis in the lab. Five visible, hexagonally-shaped Nike Zoom Air bags in the outsole of the LEBRON 12 enhance natural motion while providing accelerated explosiveness with each step. Nike Zoom Air delivers the same great cushioning it brought to footwear when first introduced to basketball in 1995; now the hexagonal Nike Zoom Air is mapped to the pressure points of the foot where it’s most needed for basketball performance. In tandem with the sole, the lightweight and breathable Megafuse upper is designed to act as a molded second skin that minimizes weight and amplifies breathability and comfort. The first version, the aforementioned NSRL colorway, will be launched on October 1st in China and October 11th globally.