King James Announces the Nike Air Zoom Generation Retro »

Jan 13, 2017 at 9:24 am | lebron-ishoes

LeBron James’ “is it Retro time?” question has finally been answered. It IS Retro time and this is the year for his first signature shoe to return. Yesterday, after the first images of the Air Zoom Generation Retro leaked online, King James took it to Instagram and Twitter to make his own announcement and shared […]

LeBron Makes Air Zoom Generation His Grail and Hints a Retro Coming? »

Oct 9, 2015 at 9:06 am | lebron-ishoes

In this new video recorded for GQ Magazine King James shows us the holy grail of his wardrobe, dishes on his new signature sneaker, the Nike LeBron 13, and warns competitors about the mental edge. This means that if you’re playing against him and wearing Nike LeBron sneakers and you’re not one of his close […]

Nick Young Wears the “Wheat” Nike Air Zoom Generation »

Apr 2, 2014 at 2:43 pm | lebron-ishoes

Two years ago Nick Young brought back some very old, yet very cool Nike LeBron shoes straight to NBA courts. First it was the Zoom LeBron II COF PE followed by the First Game version of the Nike Air Zoom Generation – LeBron James’ first signature shoes. Last night, Swaggy P went back to the […]

LeBron James Sports First Game AZG’s. Retro Time People? »

Aug 12, 2013 at 6:08 am | lebron-ishoes

We’re in the middle of the off-season, which means we should be bored to death, but that’s not the case this year. Putting aside the Championship Pack fiasco, the LeBron 11 news alone should keep on the edge. LeBron James has had a busy summer too. Wrapping up a season in which he won his […]

Complex // 10 Colorways of LBJ’s Nike Air Zoom Generation Worth Retro’ing »

Jun 5, 2013 at 7:55 am | lebron-ishoes

King James is inching closer to his second NBA ring, and after his win against the Pacers, now is a better time than ever for Nike Basketball and Nike Sportswear to come together and give us some LeBron retros. James has had a number of dope sneakers we’d like to see retro, but it seems […]

20 Designs that Changed the Game: Nike Air Zoom Generation »

Nov 8, 2012 at 10:21 am | lebron-ishoes

Nike Basketball’s releases over the past 20 years represent the definition and redefinition of the hoops shoe. A 20-year work-in-progress. In 2003, the Nike Zoom Generation was born. The Nike Zoom Generation had to deliver. It represented the start of a relationship with a young phenomenon named LeBron James. The Nike Zoom Generation’s lead designer, […]

Wearing Brons: Nick Young Revisits AZG “First Game” »

May 21, 2012 at 5:27 pm | lebron-ishoes

Nick Young has brought some serious heat to the court this season. From Pennys and Foams to LeBrons. Earlier this month we mentioned about his Zoom LeBron II “Chamber of Fear” PEs, but last week he went back even further. Before the Los Angeles Clippers were swept by the San Antonio Spurs @NickSwagyPYoung broke out […]

Nike Air Zoom Generation “First Game” Gold Swoosh Sample »

Sep 18, 2010 at 2:34 am | lebron-ishoes

The “1st Game” Nike Air Zoom Generation is the first colorway of LeBron James‘ first signature shoe. Technically, he broke them out a little bit later, but that’s how Nike wanted us to remember these limited AZG’s. The regular version, which was released in the quantity of about 1000 pairs, features White, Red and Navy […]