18-08-2009
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More Than a Game Tour: Washington – LeBron James Event Recap »
Freshness was at the DC leg of the More Than A Game: The Tour where the basketball star promoted his upcoming film, “More Than A Game” and connected with the local community through youth empowering activities and community service. The star attended basketball clinics, local all star games and played HORSE with young aspiring basketballers, […]
13-08-2009
Throwback Thursday: Air Max LeBron VII Media Summit Heritage Rooms Pics & Video »
On Friday, August 7 2009 in Akron, Ohio, Nike hosted international media at a summit to announce the latest shoe in LeBron James’ signature footwear line – the Nike Air Max LeBron VII. As part of this launch, Nike created a heritage-oriented installation that showcased all the previous signature shoes and associated campaigns, as well […]
13-08-2009
Will LeBron Resign With Nike? He’s a 2010 Free Agent (Shoe Deal) »
KURT HELIN of nbcsandiego.com published a very interesting article regarding LeBron’s 2010 free agency. However, we are not talking a possible trade to the New York Knicks, but his shoes contract with Nike, which was signed for 7 years back in 2003. Time is ticking, but can you really imagine LeBron James with any other […]
11-08-2009
More Than a Game Tour: Chicago – LBJ Documentary Screening »
The film “More Than a Game” is set to release in the fall (October), and follows the early basketball careers of LeBron James and his childhood teammates. To commemorate the LeBron James documentary Nike has prepared a special MTAG World Tour with special edition Air Max LeBron 7 sneakers and screenings of the film. Chicago […]
04-08-2009
Nike Air Max LeBron VII Commercial – Behind the Scenes »
Check out some footage of the.LIFE Files behind the scenes at LeBron James’ photoshoot for his new Nike Sneaker The Air Max LeBron VII. LIVE from his dressing room Javid talks to LeBron about following in Michael Jordan’s footsteps at Nike, having Jay-Z as a big brother, meeting with everybody from Bill Gates to Warren […]
29-07-2009
Chris Brown & Mary J. Blige Collab For LeBron James Documentary »
The Mary J. Blige song “Stronger” that leaked in June now has an official home. It is the featured song on a new trailer for the LeBron James documentary, “More Than A Game.” “More Than A Game” tells the story of LeBron and four of his teammates from his Ohio high school basketball team. It […]
28-07-2009
LeBron James Wearing Nike Air Griffey Max 1 Fresh Water »
Last week King James was spotted out in Los Angeles wearing Nike Air Griffey Max 1’s in the Fresh Water colorway outside one of the best clubs in Hollywood – MyHouse. This year LeBron has been rocking Nike kicks for casual on several occasions. In previous years it was very difficult to spot him wearing […]
19-07-2009
LeBron James Wearing the Air Jordan IX PE at Kentucky Campus »
The last time we saw LeBron wearing these was back in High School playing for the Saint Vincent Saint Mary. Or Friday, LBJ spent the afternoon in the company of University of Kentucky Coach John Calipari as he made a mock “recruiting visit” to the UK campus. James, who did not attend college but was […]
