Nike Announces Schedule for More Than a Game Event in London »

Sep 2, 2009 at 5:19 pm | eventslebron-james

Last month Nike announced that the NBA’s Most Valuable Player LeBron James was embarking on a World Tour that would incorporate his first visit to London. On September 4, James will arrive in the nation’s capital and undertake two intense days of activity throughout the city focusing on empowering youth, promoting grassroots basketball activity, and […]

LeBron James Visits Europe. More Than a Game World Tour Hits Paris. »

Sep 2, 2009 at 3:16 am | eventslebron-james

NBA MVP, LeBron James, and Parisian hoop fans gathered yesterday to celebrate the sport of basketball with a youth tournament held at the city’s legendary Grand Palais. The stop in Paris marks the seventh city on the overall LeBron James World Tour, with events occurring in the city from September 1-3. At the “More than […]

Wrapping up China Nike X LeBron MTAG leg – Shanghai Event Recap »

Aug 29, 2009 at 2:02 am | eventslebron-james

NBA MVP, LeBron James, and Chinese hoop fans gathered at Shanghai Luwan Stadium on 28 August, 2009, to celebrate the transformative power of basketball as part of James’ World Tour. Shanghai was the last stop after Beijing and Shenyang for the China leg of the world tour. The leading metropolis was also the sixth stop […]

King James NBA Dunkfeast Video. NBA Players Interview. »

Aug 29, 2009 at 1:58 am | around-the-nbalebron-james

LeBron James is one of the best dunkers in the NBA, check out some of the best dunks from his young NBA career in this special video below. Also, several NBA players including Dwyane Wade, Gilbert Arenas, Kobe Bryant, Vince Carter, and more were interviewed about some of his most memorable highlights. Via NBA.com.

LBJ and Nike Continue Celebration of Basketball with Tour Stop in Shenyang »

Aug 26, 2009 at 2:28 pm | eventslebron-james

LeBron James, and Chinese hoops fans gathered at Shenyang Huo Che-tou Stadium on August 26, 2009, to celebrate the transformative power of basketball as part of James’ World Tour. Shenyang is the second stop after Beijing on the China leg of the tour. The Chinese ancient capital is also the fifth stop on LeBron’s world […]

LeBron James – More Than a Game World Tour – Beijing Recap Part Two »

Aug 26, 2009 at 2:45 am | eventslebron-james

LeBron James and Nike’s MTAG crew are off to Shenyang – stop #2 for the China leg of the “More Than a Game” World Tour. Two days ago they unveiled the Beijing limited edition of the Air Max LeBron VII – both custom and city versions. LBJ showcased the VII, but also he was wearing […]

Recap from Nike X LeBron “More Than a Game” Event in Beijing »

Aug 25, 2009 at 1:05 am | eventslebron-james

NBA MVP, LeBron James, and Chinese hoop fans gathered at Beijing Chaoyang Stadium on August 24, 2009, to celebrate the transformative power of basketball as part of James’ World Tour. Beijing, the host of last year’s Olympic Games, is the first stop for the China leg of the world tour which covers three cities including […]

Recap From LeBron James’ King For Kids Bike-a-thon in Akron »

Aug 24, 2009 at 2:09 pm | lebron-jameslifestyle

The U.S. Olympic teammates and close friends rode through the city’s streets Saturday as James hosted his annual “King for Kids” charity bike-a-thon. James and Paul pushed the pace in the lead group of bicyclists, pedaling past James’ former high school, St. Vincent-St. Mary, and the city’s zoo on the 8-mile route. James, of course, […]