Miami’s Big Three Stuggles in Opener. LBJ Debuts Nike LeBron 8. »

Oct 27, 2010 at 7:56 am | lebron-jamesnba-basketball

The Miami HEAT’s season did not start as many would have hoped, as they lost 88-80 to the Boston Celtics. Dwyane Wade and LeBron James were making uncharacteristically bad turnovers (14 combined). The old Big Three of the Boston Celtics, playing under the franchise’s 17 title banners, beat the new Big Three of James, Dwyane […]

Video: Nike X LeBron James 8 “Rise”. What Should LeBron Do? »

Oct 25, 2010 at 4:41 pm | lebron-jameslifestyle

This isn’t about what LeBron James has done, or hasn’t done. This is about the difference between the expectations others may have of him versus the expectations he has of himself. What should he do? The answer is a question. This is how Nike is approaching the new King James era… with a unique stance […]

LeBron James Debuts the South Beach 8’s. Grand Opening of Dadeland Mall House of Hoops Miami. »

Oct 18, 2010 at 12:02 am | lebron-jameslifestyle

This weekend marked the long awaited opening of the House of Hoops Miami and most importantly, the debut release of the new Nike LeBron 8. The “South Beach” LeBron 8 arrived in amazing fashion as Mr. LeBron James himself was in the building to introduce the Miami inspired colorway. Swapping out the usual New York […]

Heat Beat OKC. Lose First Game to Spurs. LeBron’s new Soldiers. »

Oct 11, 2010 at 3:23 am | lebron-jamesnba-basketball

With only two-thirds of their Big Three, the Miami Heat suffered its first loss in the preseason against the San Antonio Spurs. Call it an off night for LeBron James and Chris Bosh, as they played only the first quarter on Saturday. Earlier last week, the Heat took Down the Oklahoma City Thunder in a […]

LeBron’s Next Chapter Starts With Heat Win. Wade gets Hurt. »

Oct 6, 2010 at 3:37 am | lebron-jamesnba-basketball

LeBron’s next chapter starts with a 105-89 Heat win over the Pistons. The Big Three were together for merely three minutes. LeBron James and Chris Bosh more than picked up the slack after Dwyane Wade’s preseason debut came to a quick end. Longtime Heat guard limped off the court with a strained right hamstring and […]

Miami Heat Team Practice. LeBron James & Nike Zoom Soldier IV. »

Oct 1, 2010 at 9:14 am | lebron-jamesnba-basketball

LeBron James didn’t get a chance to showcase his new Soldiers – the fourth installment – during the 2010 NBA Playoffs (he opted for the VII P.S.) nor the 2010 FIBA World Championship, so he’s making the most of it now. The Miami Heat hold their training camp in Hurlburt Field and during the first […]

LeBron James & D. Wade & C. Bosh – NBA 2010-11 Media Day »

Sep 28, 2010 at 5:35 am | lebron-jamesnba-basketball

The Miami Heat have officially kicked off the 2010-2011 Training Camp by participating in Media Day at the University of Miami. The Heat will start their workout Tuesday at Hurlburt Field, a U.S. Air Force installation in Florida’s Panhandle. Yesterday, LeBron James, Chris Bosh and Dwyane Wade were interviewed by NBA and posed for some […]

LeBron James Makeover: New Team, New Number, New Signature »

Sep 19, 2010 at 2:38 pm | around-the-nbalebron-james

It’s been a summer of change for LeBron James. Actually, it’s been a summer of change for the whole NBA. LeBron’s choice to take his talents to South Beach have had an Ashton Kutcher-like butterfly effect on everything we know about the NBA. Everybody is trying to guess what will be the outcome of three […]