LeBron is new Ambassador for Audemars Piguet. Shows off new Nike Signature Logo. »

Apr 12, 2011 at 1:26 am | lebron-jameslifestyle

Audemars Piguet announced the appointment of NBA basketball player LeBron James as the new global brand ambassador. Audemars Piguet, the world’s oldest watch manufacturer still in the hands of its founding families has chosen LeBron for his commitment to excellence, skilled technique and unwavering generosity – values shared by these two legends. In addition to […]

King’s Feet: LeBron James and Dwyane Wade Meet Rafael Nadal »

Mar 29, 2011 at 1:28 am | lebron-jameslifestyle

Over the weekend, the best in tennis met the best in NBA basketball Saturday evening at the Sony Ericsson Open Miami. Before his win over Kei Nishikori, Rafael Nadal and LeBron James of the Miami Heat shared a few moments together on Stadium Court. James was joined by teammate Dwyane Wade and Brandy who sang […]

They’re Back! “The LEBRONS” Internet Animated Series Coming Soon »

Jan 18, 2011 at 12:56 pm | lebron-jameslifestyle

LeBron James is taking his talents to the Internet in a new Web-based animated series that will revisit some of his best-known off-the-court performances while featuring socially conscious messages. The cartoon series, called “The LeBrons” and planned for a spring debut on its own YouTube channel and Mr. James’s Web site, lebronjames.com, will revive the […]

First Look: LeBron James New Nike Signature Logo… Confirmed! »

Nov 26, 2010 at 12:12 pm | lebron-jameslifestyle

We all knew this was bound to happen, considering his old logo had the No. 23 in it, but we didn’t know when. Now we do. During last night’s NBC Person of the Year interview with Matt Lauer, LeBron James wore a Nike polo shirt with his new logo on it. Check it out. Via […]

Video: Nike X LeBron James 8 “Rise”. What Should LeBron Do? »

Oct 25, 2010 at 4:41 pm | lebron-jameslifestyle

This isn’t about what LeBron James has done, or hasn’t done. This is about the difference between the expectations others may have of him versus the expectations he has of himself. What should he do? The answer is a question. This is how Nike is approaching the new King James era… with a unique stance […]

LeBron James Debuts the South Beach 8’s. Grand Opening of Dadeland Mall House of Hoops Miami. »

Oct 18, 2010 at 12:02 am | lebron-jameslifestyle

This weekend marked the long awaited opening of the House of Hoops Miami and most importantly, the debut release of the new Nike LeBron 8. The “South Beach” LeBron 8 arrived in amazing fashion as Mr. LeBron James himself was in the building to introduce the Miami inspired colorway. Swapping out the usual New York […]

King’s Feet: Nike Air Max Griffey 1 Black & Zoom LeBron Soldier IV »

Aug 8, 2010 at 1:31 pm | lebron-jameslifestyle

LeBron James took time out of his busy schedule to get dinner out in West Hollywood this past week with some friends and was spotted by papparazzi while leaving the restaurant. LeBron wore a pair of Triple Black Nike Air Max Griffey 1‘s, which he also sported one year ago, but in a different colorway. […]

King’s Feet: LeBron Chilling with CP3. Wearing Grape Air Max 95’s »

Jul 26, 2010 at 4:32 am | lebron-jameslifestyle

King James got his own star studded team and with Chris Paul wanting out from New Orleans they might be setting up a plan to play together someday. That would be too much conspiracy, I think, and it’s also not the reason why you see them together below. LBJ and CP3 are close friends and […]