Be Better than LeBron. Learn his moves. Add your style. »

Dec 11, 2007 at 6:28 pm | lebron-jameslifestyle

Don’t try to be like LeBron. Work to be better. No matter how hard you work, your games will never be the same. And that makes LeBron a very happy man. He doesn’t just want you to do what he does. He wants you to practice it harder. Do it better. Make it your own. […]

A friendly reminder – Join LeBron at Nike Hoopstalk tomorrow »

Dec 11, 2007 at 4:10 am | lebron-jameslifestyle

All eyes are focused on this week’s guest of the Hoopstalk show – LeBron James. He was the most highly rated player to ever come out of high school and quickly became a living legend in the NBA. This three-time NBA All-Star is on a quest to take Cleveland back to the NBA Finals and […]

Hot 97 X LeBron James “Give to the Game” campaign »

Dec 10, 2007 at 8:58 am | lebron-jameslifestyle

Lebron James in collaboration with Hot 97 radio is running a campaign called “GIVE TO THE GAME”, where the NYC area that collects the most old shoes will win a basketball court. Come out and donate your old kicks to Lebron James’ “Give to the Game” shoe drive. The drive will take place throughout the […]

Join LeBron James live on the 12/12 HOOPSTALK show »

Dec 6, 2007 at 5:56 pm | lebron-jameslifestyle

Just like we reported last week LeBron James is going to be the next guest on the upcoming HOOPSTALK show on the 12th of December. Join LeBron on HOOPSTALK as he talks about his new shoe, how he’s coping with his injury, his high school days, Cleveland’s drive to return to the finals and Beijing […]

LeBron James X Hot 97 – Give to the Game »

Dec 6, 2007 at 5:47 pm | lebron-jameslifestyle

The game has given so much to us all. Join LeBron and give back. Think of all you’ve gotten from basketball – the buzzer-beaters, bragging rights, teammates and friends, hometown pride – but have you ever thought about giving back to the game? Now’s the time New York, and LeBron is leading the charge. For […]

LeBron James – LeBron Inc. – Fortune Magazine »

Dec 4, 2007 at 10:16 am | lebron-jameslifestyle

A very interesting article, that appeared on Fortune, talks about Lebron and his vision to building a billion-dollar brand. After Lebron’s stunning and historic performance in Game 5 of the Eastern Conference Finals against the Detroit Pistons, he extended his possibilities thanks to this “one of the all-time performances in NBA history.”. Nike’s executives realized […]

LeBron James – The Motivated Man – Men’s Health »

Dec 2, 2007 at 4:30 pm | lebron-jameslifestyle

LeBron James was on the cover of the November 2007 issue of Men’s Health magazine. What’s cool about this magazine package is that not only do you get to read an inspiring article about LeBron, skillfully written by Mike Zimmerman, but you also a free, exclusive poster of LeBron’s Secret Workout. The poster also gives […]

LeBron James live on the 12/12 Nike HOOPSTALK show »

Nov 29, 2007 at 6:31 pm | lebron-jameslifestyle

Nike Hoopstalk gives you a change to get inside the game and talk live with the biggest names in basketball. Each week people have an opportunity to ask professional athletes and coaches their own questions. For more info about the Nike HOOPSTALK show go to NikeBasketball.com, where you can find all the rules on how […]