04-08-2009
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Nike Air Max LeBron VII Commercial – Behind the Scenes »
Check out some footage of the.LIFE Files behind the scenes at LeBron James’ photoshoot for his new Nike Sneaker The Air Max LeBron VII. LIVE from his dressing room Javid talks to LeBron about following in Michael Jordan’s footsteps at Nike, having Jay-Z as a big brother, meeting with everybody from Bill Gates to Warren […]
29-07-2009
Chris Brown & Mary J. Blige Collab For LeBron James Documentary »
The Mary J. Blige song “Stronger” that leaked in June now has an official home. It is the featured song on a new trailer for the LeBron James documentary, “More Than A Game.” “More Than A Game” tells the story of LeBron and four of his teammates from his Ohio high school basketball team. It […]
28-07-2009
LeBron James Wearing Nike Air Griffey Max 1 Fresh Water »
Last week King James was spotted out in Los Angeles wearing Nike Air Griffey Max 1’s in the Fresh Water colorway outside one of the best clubs in Hollywood – MyHouse. This year LeBron has been rocking Nike kicks for casual on several occasions. In previous years it was very difficult to spot him wearing […]
19-07-2009
LeBron James Wearing the Air Jordan IX PE at Kentucky Campus »
The last time we saw LeBron wearing these was back in High School playing for the Saint Vincent Saint Mary. Or Friday, LBJ spent the afternoon in the company of University of Kentucky Coach John Calipari as he made a mock “recruiting visit” to the UK campus. James, who did not attend college but was […]
24-06-2009
King James on Vacation in St. Tropez – “Check My $tats” »
A few days after sporting the LBJ MVP tee in NYC, LeBron James was spotted in St. Tropez wearing another shirt including a special message. New ways of communicating with media and fans are very creative. Whether it’s twitter, facebook or status tees. We won’t even bother to break down this message. I guess the […]
18-06-2009
Rihanna Joins Up With LeBron For a Big Spa Opening in NYC »
Rihanna joined up with NBA star LeBron James for a big spa opening in New York City on Tuesday. A day after visiting President Obama at The White House, LBJ and the pop music star celebrated the opening of the Carol’s Daughter Hand & Foot Spa in NYC. LeBron went casual rocking his LBJ MVP […]
17-06-2009
Nike MVPs – Kobe & LeBron – Championship Celebration »
In what seems to be a finale of the MVPuppets commercials, the Kobe puppet celebrates his championship, while a mopey LeBron eats Fruity Pebbles in his PJs. At least the Finals MVP is considerate enough to not celebrate in the same room as LeBron. I wonder what would have happened if LeBron did make it […]
15-06-2009
Kobe Bryant & LeBron James Puppets – MVPs – Quickness »
Last night, Kobe got his fourth ring and now he’s even getting special MVPuppets Championship Tees from Nike. Check out the latest spot about the Most Valuable Puppets.
