23-09-2009
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LeBron James ‘More Than A Game’ Tour In Paris Video Recap »
22-09-2009
LeBron James More Than A Game World Tour New York Event Recap »
The venue billed it as “Basketball City” and indeed, it accurately portray Saturday’s More Than A Game Community Day in New York City as hundreds of volunteers, staff members, and thousands of basketball fans converged along the East River on the Lower East Side. Hosted by Nike and Nike Basketball, the event highlights NBA star […]
04-09-2009
Lebron James Inaugurates the House of Hoops in Paris, Europe »
Yesterday morning was the opening of the first House Of Hoops store in Europe, in the area of the Foot Locker Chatelet/Les Halles store in Paris. With the presence of LeBron James, who opened the store from 9 AM to 11 AM, we could find essential elements of this space dedicated to basketball: the wooden […]
02-09-2009
Nike Announces Schedule for More Than a Game Event in London »
Last month Nike announced that the NBA’s Most Valuable Player LeBron James was embarking on a World Tour that would incorporate his first visit to London. On September 4, James will arrive in the nation’s capital and undertake two intense days of activity throughout the city focusing on empowering youth, promoting grassroots basketball activity, and […]
02-09-2009
LeBron James Visits Europe. More Than a Game World Tour Hits Paris. »
NBA MVP, LeBron James, and Parisian hoop fans gathered yesterday to celebrate the sport of basketball with a youth tournament held at the city’s legendary Grand Palais. The stop in Paris marks the seventh city on the overall LeBron James World Tour, with events occurring in the city from September 1-3. At the “More than […]
29-08-2009
Wrapping up China Nike X LeBron MTAG leg – Shanghai Event Recap »
NBA MVP, LeBron James, and Chinese hoop fans gathered at Shanghai Luwan Stadium on 28 August, 2009, to celebrate the transformative power of basketball as part of James’ World Tour. Shanghai was the last stop after Beijing and Shenyang for the China leg of the world tour. The leading metropolis was also the sixth stop […]
26-08-2009
LBJ and Nike Continue Celebration of Basketball with Tour Stop in Shenyang »
LeBron James, and Chinese hoops fans gathered at Shenyang Huo Che-tou Stadium on August 26, 2009, to celebrate the transformative power of basketball as part of James’ World Tour. Shenyang is the second stop after Beijing on the China leg of the tour. The Chinese ancient capital is also the fifth stop on LeBron’s world […]
26-08-2009
LeBron James – More Than a Game World Tour – Beijing Recap Part Two »
LeBron James and Nike’s MTAG crew are off to Shenyang – stop #2 for the China leg of the “More Than a Game” World Tour. Two days ago they unveiled the Beijing limited edition of the Air Max LeBron VII – both custom and city versions. LBJ showcased the VII, but also he was wearing […]
