Nike hosted the “Festival of Sports” in Shanghai in 2011 and 2012. Top athletes such as James, Durant and Irving participated in various sports, such as basketball, soccer, tennis, American football and golf. The four-day event had huge influence on the game in China and encouraged Chinese kids to actively participate in sports. The 2014 RISE campaign has taken Nike’s influence on the game in an even more creative and innovative direction. It is a multifaceted campaign built to inspire young athletes to rise above the expectations others have of them.
RISE 2015 officially kicked off on May 21. Basketball-loving kids have been invited to participate in the draft phase online and offline. Only 30 players will be selected during an 11-city tour, June 20 to June 28. Nike athletes Davis, Irving, Bryant and James will join RISE 2015. They will head to RISE-themed courts in Hong Kong, Beijing, Guangzhou and Shanghai, respectively. They will train the selected players, with the first episode of the 2015 RISE docu-dram broadcasted in early July. Nike will also launch RISE-themed products in the RISE COLLECTION, which includes KYRIE 1, Zoom LeBron Soldier IX, Kobe Venomenom 5, and KD Trey5 III. Check out the first look at “Rise” Soldier 9 below.From Soldier 9 Show Album