16-05-2014

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Nike and 2K Sports Unveil the LeBron 11 2K14… Finally! »

Honoring LeBron James’ current NBA 2K14 game cover, Nike Basketball created a limited edition 2K14 version of the LEBRON 11. Limited to 2,014 pairs, gamers channeled their inner LeBron James as they competed in the game. The LEBRON 11 is the first-ever physical basketball shoe that could be earned through game play. In order to unlock the shoe, NBA 2K14 gamers had to reach several milestones during their in-game journey that included winning 60 games and creating a signature shoe in the Nike Innovation Kitchen within the game. Reaching the milestones took approximately 80 hours. Now… several months after the shoes sold out and a couple of weeks after the initial launch date we finally get to see the actual shoes. The wait is almost over… apparently Nike is about ready to ship the shoes. Was it worth the wait and all the hustle? Let us know in the comments below.