Nike and NBA MVP LeBron James will host a press event in Akron, Ohio, from the Ed Davis Community Center where LeBron played as a youth, to discuss their latest, innovative design collaboration – the Nike Air Max LeBron VII. This will be the official unveil of the Nike Air Max LeBron VII, Nike’s first performance basketball shoe with a full-length Max Air cushioning system. LeBron will answer questions from the webcast audience in real time. Nike Performance Footwear Designer Jason Petrie will also participate in the presentation, with SNL comedian Kenan Thompson acting as host. To accommodate the world’s media from any location around the globe, the event will be webcast. 12:00 p.m. EST Friday, August 7, 2009 – Click to register! – here you can watch the media event from the convenience of your computer screen, just like TV, and ask questions in realtime. Source: Nike Inc.