21-10-2008

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The LEBRONS – “Business” Nike Zoom LeBron VI First Look »

Following yesterday’s news…

Nike Basketball is celebrating The LeBrons this fall, and they’re dropping a shoe for each character this Saturday, October 25th! The four character set of LeBron James’ personalities of course includes Kid LeBron, Athlete LeBron, Business LeBron and Greg Oden Wise LeBron, and four versions of the Zoom LeBron VI, limited to 150 pairs each, will be released to tell the unique story of the King’s traits. Six stores will be receiving the pack this Saturday, including the House of Hoops locations in Harlem and Los Angeles, as well as NIKETOWN and Sportsland in Chicago, and Miami’s Shoe Gallery and Cleveland’s Next. Word is that King James himself may be in the building at Next’s Friday night launch party to help celebrate the release of his newest signature shoe. The shoes will be sold individually, and each store is slated to receive 25 pairs of each version, accounting for 100 pairs at each of the six doors. The ‘Business’ iteration of the Zoom LeBron VI conveys the smooth savvy and mature demeanor of Business LeBron’s personality. This man’s swag is undeniable. The upper consists of a pinstriped black wool, similar to the ‘Yankee’ Zoom LeBron V, used on the dominant panel that is drafted off of his trademark suit, and also includes premium black leather along the midsole and toe support overlay for some added texture and quality. A soft grey fabric highlights the heel collar and toe for a nice contrast from the rest of the upper, as well as a more dressy feel. The shoe is also full of details that might otherwise go unnoticed, as the underside of the tongue includes an image of Business, while the tongue includes a ‘The LeBrons’ call-out. Underneath the LeBron logo along the lateral collar and also along the insole, you’ll also find Business’ silhouette in red, and there’s subtle hits of red along the logos and liner as well. Each shoe in the pack has been styled by Nike Basketball’s graphic designer Erick Goto, and there’ll surely be quite a frenzy this weekend at each of the six aforementioned release locations.