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News & Updates

The biggest news last week was the unveiling of the very first LeBron 12 colorway from the 2015 collection called “23 Chromosomes”. Apparently the biology factor was the main inspiration for the use of the boyish “Blue Lagoon” and girlish “Pink Powder”. The other LeBron James signature shoe, no… not the Soldiers but the Nike Ambassador VII joins in with a similar Chromosomes theme but swaps black for dark blue and uses a Solid Wolf Grey outsole instead of the translucent on the 12’s. Similar to the Breds, the Blue & Pink Ambassador 7 has hit stores in Europe for 135 Euros (~75% of the LeBron 12 price vs. 65% in U.S.). It’s not a great price for a budget shoe, but prices in Europe are usually higher than in other markets.

705269-464 Blue Lagoon/Pink Powder-Wolf Grey
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Dec 22, 2014 at 3:50 am | air-max-ambassador-viinike-lebron-shoes

The model knows as the takedown shoe in the LeBron James signature series is looking to expand its range. The Nike Ambassador line was limited to the Asia / Pacific region in the past, but the seventh installment, which has just made its debut in the native land, is available for purchase in Europe at several Nike Basketball retailers. The first to drop is the standard Black and Red colorway. Being a takedown shoe is not always a bad thing. The Ambassador 7 is still a basketball oriented shoe with plenty of tech including Nike Zoom and Dynamic Flywire, but also brings the signature look with the L-crown-J logo present in three different places (same as LeBron 12). Take a closer look below and head over to AFEW if you’d like to pick up a pair.

705269-001 Black/Metallic Silver-Dark Grey-Bright Crimson
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Dec 22, 2014 at 3:29 am | air-max-ambassador-viinike-lebron-shoes

As usual, Nike hooks us their marquee stars with special editions of the Nike KD, Nike Kobe, and Nike LeBron lines. The players will rock their signature shoes on Christmas Day, but fans will be able to purchase a pair on the 26th, which was always strange to me. A bit too late to rock Christmas themed kicks. Anyway, here’s another look at the “Xmas” LeBron 12’s with a couple of on-feet pics and a special group photo showing all Christmas themed LeBrons from the Jason Petrie era… 7-12. Will you be copping the “Akron Birch” LeBron XII with a higher than usual $220 price tag?

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Dec 21, 2014 at 5:59 pm | lebron-xiinike-lebron-shoes

Since the beginning of the LeBron 12 saga we’ve been juggling around with seven different colorways plus the recently introduced Christmas version. That’s eight. Now we finally take a peek into the future as one of the 2015 colorways has been leaked on the net. The new version labeled as “23 Chromobl” is scheduled to be released in January. Kids’ sizes have been confirmed, but no info on Men’s just yet. It’s been known simply as Black and Pink in the specs provided on Nike’s launch list, but it’s definitely not your average two-tone colorway. Actually I’m not ready to describe this design with words so take a closer look at the pretty good quality look below and let us know if you’re on the HOT or NOT side of the equation.

684593-006 Black/Black-Pink Powder-Blue Lagoon
From Nike LeBron X…
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Dec 18, 2014 at 6:12 pm | lebron-xiinike-lebron-shoes

With five colorways of the Nike LeBron XII already on the market, we’ve seen some pretty crazy colorways to begin the LeBron 12 series. From the fan favorite “NSRL” to the bright like a supernova “Six Meridians” eye catching doesn’t even begin to describe some of these crazy color combinations. Tomorrow we will see a toned back version of the LeBron 12 on the “Data” colorway, but due to the use of Bright Mango, Hyper Punch and Volt hues it’s still eye catching. The base is black, but it’s just a camouflage for colorful accents from the Nike Swoosh down to the smallest details like the lace loops, tongue branding, heel tab and inner lining. Just like all other models the “Data” LeBron 12 is set off with an icy translucent outsole. This colorway is a nod to LeBron’s amazing efficiency on the court and ability to win with balanced statistics: scoring, rebounding, assists shot blocking… just to name a few. Available tomorrow at Nike Basketball retailers for $200.

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Dec 18, 2014 at 4:32 pm | launch datelebron-xiinike-lebron-shoes

Nike has created a new campaign that highlights the LeBron 12 basketball shoe by featuring a dozen northeast Ohioans identified by LeBron James and Nike as local “heroes.” Called the #iDYOURHERO initiative, Nike filmed videos and designed shoes for each of the 12 honorees that will be released over the next 12 days through a targeted digital ad buy, on social media, and posted on Nike’s website. The chosen “heroes” include Akron St. Vincent-St. Mary basketball coach Dru Joyce, who coached James in high school, chef Jonathon Sawyer, owner of The Greenhouse Tavern on E. 4th Street downtown, and Larry Gray, a spokesman for the Cleveland Fire Department. Each person in the campaign either has a direct tie to James or the LeBron James Family Foundation, or was discovered by Nike while the company was doing research for its TV commercial featuring James that aired on Oct. 30. James will salute a hometown hero by wearing one of the customized shose in an upcoming game. The honor comes from James’ ambition to recognize the impact of hometown heroes who inspire greatness in their communities.

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Dec 18, 2014 at 6:45 am | Uncategorized

LeBron James continues to enjoy playing in the Nike LeBron 12. Normally, that wouldn’t be something worth mentioning, but after his signature shoe problems from last season that’s kind of a big deal. Especially since it’s Kevin Durant now who’s playing in his old shoes after the injury – KD 6 – instead of the latest KD7’s. Last night, James went with the stable Black and Red look, but the translucent outsole option is still there. The shoes looked good, but the Cavs suffered their largest loss of the season. James had just 21 points and 3 rebounds, but did not play in the fourth quarter of the blowout. Checkout more game pics after the break.

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Dec 18, 2014 at 6:08 am | lebron-jamesnba-basketballnba-photos

We already posted some photos showing the latest Nike Zoom Soldier VIII style dubbed as the “Watch the Throne” edition. Now we go into the detail and take a closer look at this Premium version of the Soldier 8’s. The new pics show more structure and seems like the WTT colorway offers leather overlays, which is kind of a big deal these days. We don’t get to see real leather on Nike’s performance shoes anymore. The “Watch the Throne” Soldier 8 made a quick appearance last night at nikestore.com, but they didn’t last long… as expected. Hopefully more pairs are coming soon. Stay tuned for more updates and check out the detailed look below.

688579-070 Black/Metallic Gold
From Nike Zoom LeB…
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Dec 17, 2014 at 12:57 pm | nike-lebron-shoeszoom-soldier-viii

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