13-05-2008 LeBron James Glaceau Vitaminwater Commercial »

Like we mentioned back in March LeBron James is the new face of Vitaminwater. Here’s a promo shot from the Cleveland Cavaliers star’s commercial for the product, which debuted during the 2008 NBA Playoffs. The commercial starring James is the latest in VitaminWater’s “try-it” campaign. LeBron stars as a nattily attired defensive attorney trying to win a case.

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13-05-2008 2008 NBA Playoffs R2G4: And It’s All Even Again. »

We know LeBron James hasn’t exactly lit it up in the conference semifinals. In fact, his 7-of-20 showing Monday actually raised his shooting percentage for the series to .256. But The King filled in elsewhere quite nicely with 13 assists, six rebounds, three steals and a pair of blocks as Cleveland pulled into a 2-2 tie with Boston. LeBron once again had plenty of help. Gibson and Wally Szczerbiak added 14 points apiece, Varejao had 12 and made two awkward jumpers in the final 1:10 to put the Celtics away. See LeBron’s Monster Jam that sealed the deal and Game Four Highlights.
There was an interesting event in the second quarter of tonight’s Cavaliers-Celtics game. LeBron James, on a breakaway dunk, was wrapped up by Paul Pierce. The two players became tangled and stumbled their way under the basket near where LeBron’s mother sits. Gloria James started yelling at Pierce for the hard foul on her son. Here’s the video with LeBron’s reaction where he’s telling his mother to “sit your (butt) down!”… a day after Mother’s Day.

Source: nba.com, yahoo.com, getty | From LeBron_NBA_20…

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11-05-2008 LeBron James X Nike 2008 Witness Internet Ad »

For the past two years, when the Cleveland Cavaliers regain their place in NBA’s best sixteen, Nike and LeBron James created and utilized the WITNESS ad campaign. In 2006 there were two tv commercials depicting Cleveland fans supporting their local hero: #1 | #2. A year later there appeared another tv spot using the We Are All Witnesses concept and presenting the unforgettable Game Five. The newest version of the Witness campaign is located on the Internet at the witness.nikebasketball.com again with the great support from the fans. Although it’s a rather personal commercial it didn’t meet with a tumultuous applause. Check the website and see for yourself.

Rank it: (average: 3.33)

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11-05-2008 2008 NBA Playoffs R2G3: LeBron and the Cavs Get One Back »

It wasn’t one of his best statistical nights, but LeBron James did a little of everything to help the Cavs beat the road-weary Celtics. James posted 21 points, eight assists, five rebounds, four steals and three blocks as Cleveland got its first win against Boston, which has yet to win a road game in this postseason. For a change, LeBron had some much-needed help and that trend must continue for the upset-minded Cavs. Even on a night where LeBron James was mortal, the Celtics failed to grab this series by the throat. Instead, Cleveland has new life. Game 4 is Monday night in Cleveland.

Source: nba.com, yahoo.com, getty | From LeBron_NBA_20…

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09-05-2008 2008 NBA Playoffs R2G2: Cavaliers Fall Short in Game 2 »

Paul Pierce and Ray Allen found their shooting touch. LeBron James can only hope he left his in Cleveland. One night can be written of as a fluke, but now Cleveland fans have to be worried. Armed with amazing team defense, the Celtics have cut off LeBron James from the lane and successfully forced him to settle for outside jump shots for two full games. James was named to the All-NBA First Team, but has looked anything but in this series — shooting 8-of-42, or just 19 percent, from the floor.
“Being down 0-2, that’s a tough hole to dig yourself out of. But if we want to win the series we’ve got to do it,” James said, noting the Cavaliers lost the first two games to Detroit in last year’s playoffs but won four straight to reach the NBA Finals. “We’ve been in this situation before,” said James, who offered encouragement along the bench as the final seconds ticked off. “I’ve got to let them know that I’m not frustrated.”

Source: nba.com, yahoo.com, getty | From LeBron_NBA_20…

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09-05-2008 LeBron James Named All-NBA First Team »

Cleveland Cavaliers forward LeBron James was named to the All-NBA First Team today by the NBA. He has been an All-NBA selection in each of the past four seasons (1st team in 2005-06 and 2007-08 and 2nd team in 2004-05 and 2006-07). He joins Kobe Bryant, Tim Duncan, Steve Nash and Dirk Nowitzki as the only five players to be named at least All-NBA Second Team in each of the past three seasons.
During the 2007-08 season, James led the NBA in scoring at 30.0 points per game while adding 7.9 rebounds, 7.2 assists and 1.8 steals per game. He became just the third player in NBA history to average at least 30.0 points, 7.9 rebounds and 7.2 assists per game (Oscar Robertson and Michael Jordan). In addition to leading the NBA in scoring, he ranked eighth in assists per game, 10th in steals per game and second in triple-doubles (7). He became the Cavaliers franchise leader in points scored on March 21 surpassing Brad Daugherty who finished his Cavs career with 10,389 points. James joins Mark Price as the only two players in team history to be named All-NBA selections four times.
James helped lead the Cavaliers to a 45-37 record and their third consecutive appearance in the NBA playoffs. The only other teams in the NBA with 45 or more wins in each of last three seasons are Dallas, Detroit, Phoenix and San Antonio. The All-NBA Teams were chosen by a panel of 127 sportswriters and broadcasters throughout the United States and Canada. The media voted for All-NBA First, Second and Third Teams by position with points awarded on a 5-3-1 basis. Source: cavs.com.

Source: nba.com, yahoo.com, getty | From LeBron_NBA_20…

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07-05-2008 Zoom LeBron II Triple Double Player Exclusive Showcase »

Last month, with help from NikeTalk and ISSForums users, we mentioned that there are Four versions of the Triple Double ZLII PE. If you follow the link you will see a photo of each shoe, but we never managed to post the gallery pics. Personally I think it’s one of the best shoes that LeBron James has ever worn. It’s got all it takes: worn by LBJ, it’s very rare, matches Cavs unis (both regular away and retro), and has a special meaning behind its name cause LeBron scored his first ever Triple Double wearing the shoes. Of course when it’s good it’s also impossible to get. Photos via 3peat.jp.

Source: 3peat.jp | From Nike Zoom LeB…