Information

Contact us

Timeline

Releases

Online stores


Slide background
Slide background
Slide background
Slide background

News & Updates

For most of the fans the Nike Ambassador VII was put on the map when King James decided to wear a pair in an actual NBA game. Last season his sidekick series, the Soldier 7, dominated the main shoe the Nike LeBron 11. This year that one single game wearing the Ambassador 7 was the only time he did not lace up the LeBron 12. He’s yet to try the Soldier 8, though, probably because it didn’t turn out all that well from a marketing standpoint with the Soldier 7’s. Anyway, Nike continues to release new colorways of the Ambassador VII and the latest installment comes in Green and Mango, which are sort of a classic theme colors for his previous residence in Miami.

Read the rest of this entry »
Mar 27, 2015 at 10:43 am | air-max-ambassador-viinike-lebron-shoes

From March 22-29, 2015, the NBA hosts the annual NBA Green Week. Throughout the week the NBA highlights league, team and player environmental initiatives. Last night King James joined the movement with a special predominantly Green PE colorway of the Nike LeBron 12. The Cleveland Cavaliers proved recent dominance that carried over to a trouncing of one of the best teams in the Western Conference… the Memphis Grizzlies. Kyrie Irving, LeBron James and Kevin Love scored 20 points each for the 8th time this season. The Cavaliers are now 7-1 this season when all three score 20 points.

Read the rest of this entry »
Mar 26, 2015 at 9:35 am | lebron-jamesnba-basketballnba-photos

With the LeBron 12 Low, Nike has divided the global market. In Europe they already released the LeBronold Palmer colorway on multiple occasions. In the States… the same thing happened with the “All Over Red” version, which continues to hit Nike Basketball retailers across the nations at random times. This time it’s available at Eastbay, Footaction, ruvilla.com and a couple more. It’s funny how after nearly 6 months and almost 15 different colorways of the Mid LeBron 12, the two most sought after items came to us with the low-top model. Hypebeast can’t really take advantage of the Nike LeBron line this season, but I’ve seen some All Over Red LeBron 12 deals made with number 3 in front. Now you can get these for the regular price, which is $175 for the standard version (All Over Red) and $200 for premium (LeBronold Palmer).

Read the rest of this entry »
Mar 25, 2015 at 8:23 am | lebron-xiinike-lebron-shoes

And it comes with Carbon Fiber panels… or more like overlays. Nike Basketball has finally capitalized on the fact that LeBron James is back in Cleveland and now it is about to transfer onto his shoes. Obviously LeBron has already used a numerous different Cavs-inspired PE colorways, but seems that one of these “Wine and Gold” styles will be available to public in the upcoming weeks. The shoe is actually labeled as “CLE” on the back pull tab and comes with a golden mesh upper, black carbon overlays on the posite panels and hits of red on the laces, inner lining, the main swoosh and the Zoom pods below. Stay tuned for more information regarding this upcoming release once available. Right now it is rumored to drop in June.

Read the rest of this entry »
Mar 23, 2015 at 7:35 am | lebron-xiinike-lebron-shoes

For yesterday’s game in Milwaukee, LeBron James broke out a new “23 Chromosomes” PE colorway of the Nike LeBron 12. This new pair features a Cleveland Cavaliers inspired look, adding red and accents to a black mesh base. As always everything looks better in classic Cavs colors. James scored 28 points, J.R. Smith had 23 and Cleveland began a three-game road trip with a 108-90 win on Sunday in Milwaukee.

Read the rest of this entry »
Mar 23, 2015 at 2:23 am | lebron-jamesnba-basketballnba-photos

In just a couple of moments, Nike unveils the LEBRON 12 Cereal, the third of a three-shoe Nike Snack Attack Pack designed exclusively for kids. The seven-color LEBRON 12 Cereal is inspired by the favorite snacks of LeBron James when he was a kid… the Fruity Pebbles. This means a comeback of the infamous design that graced the Zoom LeBron IV silhouette back in the day, but this time it’s for kids only. I’m pretty sure that adult sneakerheads wouldn’t mind rocking these too. The sneaker is even more colorful than before that established the theme and a little more abstract compared to with the LeBron 4 “Fruity Pebbles” PE that had clearly depicted the breakfast cereal. After several push-backs the “Cereal” LeBron 12 GS arrives tomorrow at 10am EDT along with the “What If” Men’s version that was released globally this past weekend.

Read the rest of this entry »
Mar 18, 2015 at 9:50 am | launch datelebron-xiinike-lebron-shoes

The Black and Chrome colorway of the LeBron XII EXT is set to debut this Saturday, March 21st. Now we finally have a quality look at the latest addition to Nike Sportswear’s LeBron James signature collection. Based on the first look from two days ago, the shoes seemed a little too tightly connected with the “Rubber City” inspiration and the quality seemed off. Now the new pics give us a much better feel and the materials look very good including the Suede replacement of the posite panels. Stay tuned for more info regarding the upcoming release and let us know if you’d consider picking up a pair this weekend.

Read the rest of this entry »
Mar 18, 2015 at 7:49 am | lebron-xiinike-lebron-shoes

Playing on the colors and prints synonymous with Easter, the Nike Basketball Easter Collection mixes pastels and graphics with trademark flavor. The collection features the KOBE X, KD7, KYRIE 1 and LEBRON 12 with special holiday-themed micro camo, florals and abstract prints. A subtle floral print on the pastel sunset glow-colored upper fuses with black on the LEBRON 12 Easter. The floral pattern mixed with pastel hues is a nod to James’ fashion adeptness of seamlessly mixing prints and colors. The 2015 Nike Basketball Easter Collection will be available globally on April 2nd. The collection also features matching T-shirts, hats and socks connected to each of the four shoes.

Read the rest of this entry »
Mar 17, 2015 at 2:50 pm | lebron-xiinike-lebron-shoes

Prev »