Sprite & Nike Celebrate LeBron’s First Home Game in Cleveland

Nike Basketball has just launched a new film entitled “Together”, which celebrates the pride and emotion of LeBron James’ return to Cleveland. One team. One city. One goal. Earlier this week Sprite also released a lengthy ad titled “LeBron James’ First Home Game” in which King James visits Patterson Park where Sprite held a pickup game and basketball clinic for the community to enjoy. The Nike film portrays Cleveland citizens joining James and his teammates as they huddle before the opening night tip-off. Cleveland fans from all walks of life converge on the Quicken Loans Arena and join hands as a show of unity. In total James’ already has 3 different 2-minute clips all of them focusing on the Return of the King. See all clips below.