To honor one of LeBron James’ finest career achievements, Nike launched a new campaign that celebrates the determination and perseverance needed to win a championship. The TV spot, which debuted immediately following Miami’s victory, acknowledges what LeBron has known his whole life – that destiny is earned, not given.
Since his rookie season in 2003, LeBron has been on an epic journey – a journey of expectation, success, challenge and ultimately victory. Nike’s spot chronicles those memorable career moments which have molded LeBron and fueled his motivation to succeed. The story is told through a jeweler who begins working on a championship ring when LeBron is a young phenom, crafts it over the highs and lows of LeBron’s first eight years in the league, and then finishes it just in time to be delivered for the 3-time MVP’s first championship. The spot launched globally after Miami’s closeout game and continues to run via digital and social media networks around the world.
View Comments (8)
A great year in Lebron 9, A MVP year, The 1st championship year, waiting for Lebron 9 MVP/Championship Shoes to my collection over 12 pairs this year and over 40 pairs of Lebron's Since Day 1 and I'm only 27 yrs young so more to come. We WITNESS GREATNESS KING JAMES!!! I need to Cop that same Ring!
Dam dude get a life don't live off Lebron he don't live off u
Don't judge me, u don't even know me, u don't know what I've been through, I lived in a 3rd world country for a year born in NYC, how I spend my money is my business, I can sell my collection one day, I don't drink or smoke. Ur the one that needs to get a life instead of leaving ur input and trying making me look bad, I could kill someone for what I've been through buying shoes calms me down
Foreal, he has no reason to tell you to get a life. Obviously your living it the way you want to, so it makes no sense to tell you to stop doing what you enjoy doing. Just dumb... Good stuff bro. I was so happy for my boy LeBron! Lost my voice over here! Lol.
Thanks, people that r not sneakerheads or Lebron fans shouldn't get on this site
Anybody here noticing the video??? Great video btw, but sorry Roy your comments are just dumb...
I have been following Lebron since high school. I felt as though I won the championship with him. So gratifying to see a man who I have looked up to and who has given me great joy in watching his play, finally win a ring after all the ups and the down. LBJ you did it!! Stay hungry!!! The lion cannot be full with just 1 ring!
I'm LeBron fan from the beginning of his appearances in the NBA, a lot of hardships over the years, but today I finished my studies in marketing, I wrote work about the jewelry market, so yes, this ad is for me - now I'm looking for the next level