Inside Nike Basketball’s LeBron 11|11 Experience – Part Two

On October 27-29th, the folks from Nike Basketball invaded Miami Beach and took over the 1111 building. On the 6 & 7th floor of the city’s most prestigious parking garage, Nike setup a LeBron 11|11 experience. Nike even commissioned exotic car rental company Lou La Vie for a Lamborghini Aventador Roadster that matches King James’ Nike LeBron XI “King’s Pride” floral shoes. The shoes are mandatory every time LeBron James cruises in this beast of a car. Take a closer look at what happened during the 11|11 Experience in the part two of the recap, which includes the Nike LeBron wall, a couple of interesting Nike iD samples and sketches showing the earlier stages of the LBJ 11 design.