NBA Most Valuable Player LeBron James, has recently concluded China tour in Beijing, Shenyang and Shanghai. In order to express the gratitude towards Chinese fans, Nike will launch a special edition of the Nike Air Max LeBron VII. The China AML7 includes many of China’s most typical elements. This unique design used the traditional Chinese Mid-Autumn Festival aka Moon Festival as its inspiration – a reference to the traditional Mid-Autumn Festival moon cakes. Traditionally, on this day, Chinese family members and friends will gather to admire the bright mid-autumn harvest moon, and eat moon cakes and pomelos together. Also, Chinese folk symbols of good luck and all wishes come true, represent Chinese fans’ wishing The King success in the new season. The Nike Air Max LeBron VII Chinese edition will drop on 10/2 in China. For our U.S. readers… there are some rumors about Chinas reaching America one week before the GR. More info soon.
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I really like the symbolism, and the Chinas are a perfect opportunity to load up on symbolism.