In thirteen years since its debut, NIKEiD has transformed the performance and style of the sport, allowing teams and athletes a world of shoe customization options previously unavailable. 2013 marks a special year for NIKEiD’s evolution in basketball with the new NIKEiD Player Exclusive Program. Nike has selected a roster of professional players that will debut NIKEiD shoes that highlight special moments during their season, with each shoe telling a story. The NIKEiD Player Edition roster includes: Kobe Bryant, Kevin Durant, Paul George, James Harden, Jarrett Jack, LeBron James, Ty Lawson, Chris Paul, JR Smith, Deron Williams and Nick Young. Check out two of Ty Lawson’s Denver Nuggets Zoom Soldier VII iD colorways… Denver Pride, a tribute to the Mile High City, and The Other Side of Ty inspired by his speedy on-court alter ego, Chico.
| From Soldier 7 |