The World Will Witness – 8/8/08 – Road to Redemption

I remember when in one of LeBron’s interviews (for the Dime magazine) he said that on 8/8/08 “The World Will Witness“. After a huge build up, the Beijing Summer 2008 Olympics have officially kicked off today and LeBron James and the new U.S. Redeem Team will try to bring back the Gold Medal home. King James continues his quest to become a global icon and the first billionaire athlete in the world. Although he’s unlikely to be the first his current off-court commitments are more than that of any other NBA player and of much greater gravity than almost all but a few professional athletes in the world. Nike, Coca-Cola, Powerade, Bubbalicious, Upper Deck, Microsoft, are all in the business of LeBron. He knows they’re all going to help him with the date that matters most to him: “That’s a very important date for me. Do you know what that is? It’s the start of the Beijing Olympics.” he said back in February. It’s that date, the opening ceremonies, that LeBron and his partners at his marketing company, LRMR Marketing, have identified as the deadline they have set for themselves to turn LeBron James into a true international icon. “I want to expand. I don’t want to be known just in the U.S. That’s not enough for me,” LeBron explains. “I’m very focused on globalizing the LeBron James brand.” Let’s see how is plays out… we will know in sixteen days.