Nike Basketball Launch a New Feature – Story of the Six

LeBron James kicked off the NBA season showcasing, of course, his latest signature shoe – Zoom LeBron VI. Check back in a while for the pics from the game. For now let’s focus on the shoes alone. Nike Basketball launched a new section on their website dedicated to, as they call it, “The Six”. Apart from some detailed shots presenting the VI’s there’s a commercial preview – “Chalk” – which will air in November and a bonus video featuring King James and Ken Link telling the story of the six. Click here to see the clips or just sit back and click play below. Watch closely! Source: nikebasketball.com.

Greg Huber:

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  • This is great! I eat this stuff up. My wife was forced to watch the AJ XX3 Dvd with me after I picked em' up. I thought it was an amazing insight into the minds and process of the shoe... she just thought I'm an even bigger dork than she realized!