Fictitious “Area 72” is the creative muse behind Nike Basketball’s and Nike Sportswear’s shoes collection celebrating the upcoming NBA All-Star Weekend in Houston. Infused with galactic textures, reflectivity and glow-in-the-dark highlights (probably not for LBJ X), the 2013 ASG theme gives wearers full clearance for out-of-this-world swag. Nike uses the extraterrestrial theme once again to create a cool marketing/hype strategy. Check out new photos presenting the Nike LeBron X “All-Star”. Let us know if these are a must have.
| 583108-500 Laser Purple/Strata Grey-Total Crimson |
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| From LeBron 10 |
View Comments (5)
man this looks cool. Too bad nike's gonna pull some exclusive shit
bet the price is gonna b crazy
I don't care the price. I'm getting these.
Are these going to be limited? I will cop! Nike needs to hook us up with some freshness and not let resellers make all the money off their name. But it does seem like in this case the supply makes the demand.
Nike better not screw everyone with these. WANT!