Archive for 'state farm' Tag
Never before seen footage of LeBron at a high school basketball practice. Making of “More Than a Game” has brought us a lot of opportunities to reminisce about the old days when LeBron James was rocking the rim at the Saint Vincent Saint Mary High School in Akron, Ohio. State Farm as one of the sponsors has launched a great website featuring King James’ legacy. Be sure to check out other videos at http://www.statefarm.com/lebron/. Thanks to Aaron for the heads up.
I guess we don’t need to wait until January 18th for LeBron James Big Announcement “Brace Yourself”. On January 13th pictures surfaced on the net featuring Lebron James in a Cleveland Browns jersey. Rumors starting swirling that his big announcement was going to be that he was gonna be joining the Cleveland Browns of the NFL. As funny as that was… did you really fall for that? Thanks to fans at CavsFanatic forums, who broke the news first to the world and spoiled all the hype over King James’ big announcement. All the hoopla for a State Farm Insurance commercial? See for yourself…
Cleveland Cavaliers forward, NBA All-Star and Olympian LeBron James and Challenge founder, physician and “Celebrity Fit Club” diet expert Dr. Ian Smith kicked off The 50 Million Pound Challenge’s first City Team Challenge on last Wednesday at Quicken Loans Arena. With the launch of the City Challenge, Dr. Ian joined LeBron in issuing a call to action for his city and fans to join him in the fight to lead healthier lifestyles and by registering at 50millionpounds.com and also joining the new citywide FIT 4 CLEVELAND team. “We are so proud of all the teams and individuals who are already participating in The 50 Million Pound Challenge,” said Dr. Ian Smith, best-selling author and diet expert on VH1’s “Celebrity Fit Club”. “Our first City Challenge represents a new opportunity for people to learn more about living healthier lifestyles, which can improve their quality of life, happiness and life expectancy. We encourage more cities to join Cleveland in taking up the fight.” “Staying fit and having a healthy lifestyle is important for everyone,” said LeBron James, NBA All-Star and co-captain of the U.S. Olympic Basketball Team. “I’m proud to lead the FIT 4 Cleveland team and join State Farm in the 50 Million Challenge. This is a great way to show how easy it is to stay in shape.”
|Source: cavs.com | From LeBron_James_…|
Insurance giant State Farm said Wednesday that it has signed an endorsement deal with James, a State Farm customer since 2004. “LeBron’s brand resonates with young people,” Pam El, State Farm’s vice president of marketing, said in a news release. “Our relationship will be focused on helping connect our State Farm brands and products — particularly our auto and renters insurance — to a young audience.” This isn’t the first non-sport contract for the man Forbes magazine in December anointed the richest superstar under 25. James has done commercials for Cub Cadet lawn tractors and Microsoft’s Vista operating system. In a news release, James said the State Farm deal was attractive because “We both have a common goal — to help kids and strengthen the communities that they live in.” State Farm will be the first sponsor of the LeBron James Family Foundation project to build playgrounds across the country. Below you can see their first as Pam El, VP of Marketing at State Farm, LeBron James of the Cleveland Cavaliers, his mother Gloria James and Jakki Nance, Executive Director of the LeBron James Family Foundation attend a playground dedication by State Farm Insurance and the LeBron James Family Foundation at the St. Bernard Recreation Center February 14, 2008 in New Orleans, Louisiana.