Nike Upgrades LEBRON X ALLSTAR “Area 72” with $200 Price Tag

When Nike bumped the price for the Black History Month edition from $180 to $200 it was somewhat justified by donating proceeds from sales of the BHM Collection to the Big Brothers and Big Sisters of America. Still, it didn’t feel right, though, paying $200 for a regular pair without any Nike+ features or even the diamond cut Swoosh. Seems like the same thing is going to happen with the release of the All-Star edition. Apparently the special Area 72 packaging is also worth the extra $20. Initially, Eastbay reported a $185 MSRP for the Laser Purple/Strata Grey-Total Crimson X’s, but nikestore.com has updated their launch calendar stating a $200 price tag.

Greg Huber:

View Comments (11)

  • Normally I would hate the price increase but this time it actually helps to justify my preorder.. I know nikestore is gonna sell out in a minute, don't want to take the chance..

  • ridiculous...still haven't got a pair of 10s because no colorway has blown me away that was available. Hopefully I can find a GR for below retail

  • Honestly this colorway just doesn't do it for me. There is nothing about this shoe we haven't seen before. Galaxy theme. Same quake print on the midsole that was on Blake Griffins All Star shoe two years ago SMH. Not to mention the shoe is f-ing PURPLE!!!!! Seriously WTF?! Im not saying these are horrible. They just don't have that "Ooooh I need these factor!" Kinda burnt out on the Lebron X now. Only thing I want is new options on the ID and to see the P.S. Elite shoe

    • Ha, glad to know you felt the same way dude. You know what's funny is that you have the same exact opinion I do, we've been collecting LeBron for YEARS now so we know what's hot and what's not when it comes to that, yet some hypebeast who pre-ordered these for $350 called me an idiot for explaining how I felt, lol. I feel you bro. These aren't all that.

      • You do realize that most of "what's hot" is based on opinion right? I'm not going to call you an idiot for not liking them but don't pretend like your opinion is everyone else's reality either.

      • For that dude to get mad at you for not liking them just tells you he's in it for the wrong reasons.. He's worried about how you see him in the limited shoes and not about himself. I preordered a pair but I didn't pay anywhere near 350 lol. And jr Lyon, it being purple kinda made me hesitate on them but that 3M splatter is just nasty lol. Can't wait to see the elites too! $285 though.

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