There’s an ongoing trend where shoes are getting more and more expensive with each year. This affects all shoes and is especially visible in the signature products market. Apparently the average retail price of a men’s sneakers increased 7% in 2012. Not so long ago LeBron James’ main signature shoes cost $160, now it’s $180 and we’re looking at $200 in a couple of months. Raising the prices raises another question of how does that influence the sales. Turns out life’s good for Nike and their LeBron brand. In 2012 LeBron sales reached a whooping $300 million while other lines reached $50 million for Kobe Bryant, $35 million for Kevin Durant, $25 million for Derrick Rose. The gap is very big, but just to put things in perspective the whole Jordan Brand is still on another level with $2 billion in 2012. As for the LeBrons it was all about the Nike LeBron X with a big increase over the LeBron 9. All info is provided courtesy of SportsOneSource analyst Matt Powell. Is LBJ X the most successful King James shoe? Share your point of view below.
| From LeBron 9 |
View Comments (6)
In all fairness though, Jordan releases like 20 different types of shoes a year, lol.
Yes, that's the point. Still it must have been a big jump from LBJ 9 to LBJ X.
Another thing to consider is all the players under the Jordan Brand, some of whom have their own signature line (Melo & CP3). But yeah, definitely impressive numbers for both really.
If The Miami HEAT Repeats (& I Believe they will) I could see The LeBron Brand hitting 500 Million & I don't see this years LBJ X Elites not selling well Championships & MVP's go a Loooonnngggg Way, 280$ or not I plan on buying the "Knicks" & the White and Gold Elites. tax season just ended monday but the shoes drop Saturday?..... WATCH people will buy them and rock'em.
oh yeah.........& The LBJ 11's BETTER look Dope because the Jordan 11's are 1 of the BEST J's Ever
I agree. If he can continue to have success, his brand will continue to skyrocket. Those are the two elite pairs I'm getting too.
Is this number for shoes only or the entire brand including t-shirts and pants and flip flops?