World-renowned photographer Patrick Demarchelier photographed both stars for a new series of UNDP pro bono advertisements for the promotion of the Millennium Development Goals. Maria Sharapova, United Nations Development Programme Goodwill Ambassador, has invited NBA star LeBron James to “Team Up Against Poverty” on a new UNDP advertisement to garner support for achieving the eight Millennium Development Goals. This ad campaign revolves around the concept of “Teaming Up Against Poverty” to achieve the MDG’s. The advertisements features celebrities from the world of sports, arts, fashion or business portrayed in teams of two by the world’s greatest professional photographers. Fifty celebrities, including UNDP Goodwill Ambassadors and soccer greats Ronaldo and Zidane, have agreed to participate in the initiative to promote the MDG’s and are undertaking specific anti-poverty activities. More than 200 media outlets have offered full page space to publish the advertisements.
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