Inspired By LBJ – Nike Air Believe – Unofficial LeBron Sneaker

What does it mean to be a LeBron sneaker? It’s really simple… all it takes is for a shoe to feature the L23 logo. We all know how it works. There’s the numbered line (AZG, II, III, …), there are his Playoff shoes (Soldiers, 20-5-5s) and even some more sidekicks like for example Low ST and Zoom LBJ Ambassador. Usually there’s also the LEBRON in the name, but that hasn’t been always the case. However, LeBron James is having a bigger impact on the sneaker industry.

Of course the main attraction is the Zoom LeBron line valued at $125-150 followed by the $110 summer shoes series. There’s still more. You may not connect all the dots right away, but do you recall shoes called Air Witness, Air Believe, or maybe the upcoming Game Five (more on that later this week)? I am sure you are familiar with the terms, but maybe not the sneakers. Don’t worry we won’t be adding them to the Nike LeBron listing (man, the would have been confusing). They don’t sport the L23 logo, but it’s worth to mention about them, at least. Once you look at the photos you will feel the LeBron vibe coming out of them. Today, we want to give you a fresh look at last year’s Nike Air Believe. Do you know what was the inspiration behind this shoe? Yeah it’s that easy… Zoom 20-5-5 of course. The main goal of having these shoes is reaching out to a bigger audience. After all not everybody can afford basketball shoes for more than $100. There’s nothing wrong with that.

Greg Huber:

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