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Nike Officially Unveils LEBRON 11. King’s Pride Launches Oct. 12.

The number 11 represents new beginnings and is a step beyond a celebrated tenure. Starting…

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LEBRON’s Nike Zoom Soldier VII “$135 Pack” Available at Eastbay

There's probably a better name to describe this newly released group of SOLDIER VII colorways,…

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The Petrie Era: Evolution of NIKE LEBRON VII-XI by SN Select

We are steadily approaching the launch of LeBron James' 11th signature sneaker. That's a pretty…

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Second Look at Upcoming LEBRON 11 Armory Slate / Gamma Blue

We didn't have to wait very long for a detailed look at the recently unveiled…

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Probably the Nicest Photo Set of Nike LeBron X Championship Pack

I'm mad at Nike for what did with the Championship Pack... again! But putting all…

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First Look at Nike LeBron XI Armory Slate / Gamma Blue

Today we get the first look at yet another colorway of the Nike LeBron XI.…

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  • zoom-soldier-vii

Nike Zoom Soldier VII Court Purple/Flash Lime is Now Available!

The presented Flash Lime colorway of the Nike Soldier 7 was the first to hit…

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  • shoes

Detailed Look at Swin Cash’s LEBRON X Chicago Sky PEs

Nike Basketball broke all records for colorways with the Nike LeBron X. With over thirty…

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Nike LeBron ST II Cool Grey/Atomic Red-Black

King James has not one, but at least two significant signature shoes series designed for…

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  • lifestyle

Video // LeBron James Stars in “Just Do It – Possibilities”

This year, Nike marks 25 years of the Just Do It campaign with ad challenging…