24-08-2015
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LeBron James’ Special Kicks From His Trip to Manila »
Last week, Nike Basketball and LeBron James made a stop in Manila during the 2015 Rise Tour. The trip included a press sitdown at the House of Rise where he laced up the brand new “Pigalle” Nike LeBron 12 Elite. Afterwards, he joined the basketball activities at the Mall of Asia and he even joined […]
19-08-2015
King James Wears "Rise" LeBron Soldier 9 in Shanghai »
LeBron James’ Asia tour includes visits to Shanghai and Manila. The cities are just two of the destinations that make up Nike’s RISE 2.0 initiative, designed to help kids reach their full potential both on and off the court. This summer, the initiative has engaged Nike athletes Anthony Davis, Paul George, Kobe Bryant and now […]
03-06-2015
Nike Launches 2015 RISE Collection Including Zoom LeBron Soldier 9 »
Nike hosted the “Festival of Sports” in Shanghai in 2011 and 2012. Top athletes such as James, Durant and Irving participated in various sports, such as basketball, soccer, tennis, American football and golf. The four-day event had huge influence on the game in China and encouraged Chinese kids to actively participate in sports. The 2014 […]
26-07-2014
LeBron James’ Sneaker Rotation During 2014 Rise Tour in Asia »
This summer, Nike taps into the passion of aspiring young basketball players in Greater China with the 2014 RISE basketball campaign. From July 21-25, LeBron James visited Beijing, Guangzhou, Hong Kong, Taipei and Kaohsiung to help players improve their performance and achieve breakthrough. Kobe Bryant will follow up next week and visit six cities in […]
