23-09-2009
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LeBron James ‘More Than A Game’ Tour In Paris Video Recap »
22-09-2009
State Farm X LeBron James – “Memories” MTAG Commercial »
22-09-2009
LeBron James More Than A Game World Tour New York Event Recap »
The venue billed it as “Basketball City” and indeed, it accurately portray Saturday’s More Than A Game Community Day in New York City as hundreds of volunteers, staff members, and thousands of basketball fans converged along the East River on the Lower East Side. Hosted by Nike and Nike Basketball, the event highlights NBA star […]
22-09-2009
Second Look at the Artist Series Nike Air Max LeBron VII NYC »
During the MTAG NYC event, local artist Tomokazu Matsuyama gave James a uniquely designed pair of Air Max LeBron VII shoes. Matsuyama spent considerable time brainstorming the creative outlet to best represent LeBron, his close relationships with his family and friends and his fearless ability to continually grow and reinvent himself on the court. Matsuyama […]
22-09-2009
NYC Limited Edition Air Max LeBron VII “Fearless” Official Pics »
The New York style of the limited edition Nike Air Max LeBron VII represents “Fearless” and has an image of James shouting in the heat of the game. The shoes dropped last weekend at the New York House of Hoops and the New York Niketown. Lionsgate is expecting to release More Than A Game in […]
21-09-2009
Nike Air Max LeBron VII Artist Series New York City by Matsu »
This weekend in the heart of NYC, LeBron James was presented with the Artist Series of the Nike Air Max LeBron VII customized by a local artist – Matsu. The New York More Than a Game Artist Collaboration LeBron VII is labeled as “Fearless” and features over 700 Swarovski crystals (each one glued by hand!). […]
18-09-2009
First Official More Than a Game – the LBJ Documentary – Review »
The title More Than a Game is more than a little cliché, and the most basic summary of this documentary’s premise does little to refute that initial impression: the story of five inner city youths who forge something beyond friendship while pursuing their high school hoop dreams. But the journey of the “Fab Five” who […]
