Introduction to Nike+ Training and Basketball #GAMEONWORLD »

Jun 19, 2012 at 6:56 am | stuff

Nike introduces Nike+ Training and Nike+ Basketball, one of the company’s newest innovations, combining the brand’s training footwear with state of the art digital products. Nike+ Basketball is a new experience connecting digitally enabled footwear with an interactive mobile application that together delivers revolutionary sport experience. The new Nike+ Basketball experience breaks down the user’s […]

Throwback Thursday: Nike LeBron 8 “112 Pack” PEs & Interview »

May 3, 2012 at 2:11 pm | lebron-viiishoes

When Jason Petrie designed his very first shoe for LeBron James – the Nike Air Max LeBron VII – his signature line has started drawing more attention than before. That’s also when DJ Clark Kent and Nike Basketball collaborated for the first time and created the “112 Pack” colorway. Apparently, he’s also behind the All […]

Video: LeBron James Introduces Nike Plus For Basketball »

Feb 22, 2012 at 3:43 pm | stuff

Nike has just unveiled Nike+ Basketball, which connects digitally enabled footwear with interactive mobile applications that deliver a revolutionary sport experience. LeBron James is one of the ambassadors for the new program. “I think Nike+ Basketball will change the game,” said LeBron James. “Giving every player access to this level of information will have a […]

Sneakernews Interviews Jason Petrie & Share LeBron 9 Samples »

Nov 18, 2011 at 12:50 pm | lebron-ixshoes

First of all you simply have to read the new interview with Jason Petrie on the Nike LeBron 9 posted at It’s a must read for all LeBron and Jason and Nike fans! If you want to know what he thinks about the NBA lockout and if it affected LeBron James’ Nike signature line… […]

Jason Petrie Live Chat Recap: Prototypes, Kentucky 9’s and More »

Oct 7, 2011 at 2:03 am | lebron-ixshoes

For those of you who didn’t get a chance to participate in the Live Chat with Jason Petrie, which was great(!), here’s a quick summary. There’s no South Beach colorway coming out for the 9. The Chinas haven’t been confirmed for a release in the States. They might, but even if they do they’re gonna […]

Nike LeBron 9 Designer Video with Jason Petrie and LeBron James »

Sep 20, 2011 at 12:15 pm | lebron-ixshoes

Nike defines basketball performance innovation with the introduction of LeBron James’ ninth signature shoe. The LEBRON 9 integrates Flywire technology and Hyperfuse construction – a Nike Basketball first – in the upper for superior support, along with a combination of Max Air 180 and a Nike Zoom unit for comfortable and responsive cushioning. “From the […]

Jason Petrie Talks About LEBRON 8 PS “Finals”. New Photos. »

Jun 11, 2011 at 1:10 am | lebron-viiishoes

Jason Petrie, Nike Basketball Senior Designer, is very happy about LeBron James reaching the NBA Finals. As we all are. He’s recently sat down with to talk about the Nike LeBron 8 PS Finals edition shoe. Read the interview to learn about things like how it works that Miami Heat wear similar shoes on […]

Join Nike LeBron 8 PS Designer Jason Petrie Live on Facebook »

May 9, 2011 at 4:13 pm | lebron-viiishoes

Like he did with the LeBron 8 V/2, Nike Basketball Senior Designer Jason Petrie will participate in a tell-all live chat on Facebook concerning the recently released LeBron 8 P.S. The leaner version of LeBron’s eighth signature shoe features Hyperfuse construction, Max Air cushioning in the heel and Zoom in the forefoot. The model is […]