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MVPs: Zydrunas Ilgauskas Joins the Puppet Gang – “Handshake”

Kaczala — Mon, 08 Feb 2010 21:45:51 +0000

The MVPuppets are everywhere these days. Check out Puppet LeBron and Puppet Kobe visiting the Rice vs Christ the King basketball game this past weekend. Each High School is sponsored by Kobe Bryant and LeBron James, respectively, so there was some trash talk. Also, there’s a new episode in the MVPuppets series titled “Handshake”. Apparently, the Cavaliers need to go to the training camp three weeks early just to learn their secret handshake. Most importantly, Big Z makes an appearance and joins the MVP gang. Continue reading for the video.

Full Version: LeBron & Dwight’s New McDonalds Commercial

Kaczala — Mon, 08 Feb 2010 07:58:23 +0000

LeBron James and Dwight Howard filmed a new McDonald’s ad playing off the classic 1993 shooting showdown between Larry Bird and Michael Jordan. McDonald’s released a preview of the commercial last week, and the entire ad aired just before the Super Bowl kicked off tonight. Interestingly, the new version is a dunk contest instead of a shooting match. As a fun surprise, one of the original participants makes an appearance at the end. I gotta say the new version is hot. The chemistry between LeBron and Dwight is definitely there.

Sneak Peek: LeBron & Dwight’s New McDonalds Commercial

Kaczala — Wed, 03 Feb 2010 10:34:32 +0000

Check out the exclusive sneak peek from the much-talked-about new McDonald’s commercial featuring LeBron James and Dwight Howard. For those who remember the 1993 version, this might look familiar. Tune in to CBS before the kickoff of Super Bowl XLIV to see the rest. LeBron and Dwight, both former McDonald’s High School All-Americans, star in the new commercial titled, “Check This.” In case you were wondering, the new TV spot also features a cameo of Larry Bird, and Joe Pytka, the commercial director for the original 1993 Super Bowl spot, also filmed the latest remake.

Source: dimemag.com.

He’s Lovin’ It: LeBron to endorse McDonald’s. The Showdown 2.0.

Kaczala — Fri, 29 Jan 2010 12:48:10 +0000

LeBron James has agreed to a multiyear partnership with McDonald’s Corp., adding the global fast-food giant to a list of heavyweight corporate sponsors that already included Nike, Coca-Cola and State Farm. James filmed his commercial for McDonald’s earlier this month in Indianapolis. The new spot will debut during the Super Bowl on Feb. 7. The spot also features Orlando All-Star center Dwight Howard and Larry Bird, the Boston Celtics legend. Howard recently signed a three-year deal with McDonald’s worth a reported $3 million per year. Filmed at Conseco Fieldhouse, the commercial is a spin on the famous “The Showdown” ad that Bird made with Michael Jordan. In that commercial, which first aired during the 1993 Super Bowl. James has made previous Super Bowl ads for Bubblicious and State Farm. Can you imagine McDonald’s Nike LeBron shoes?!

Financial terms were not immediately known, but the deal certainly will add to James’ substantial net worth. Last year, Forbes Magazine estimated the 25-year-old made more than $40 million in salary and endorsements. He is currently ranked behind only Tiger Woods on the Bloomberg BusinessWeek list of America’s most powerful athletes. James, a six-time All-Star with the Cleveland Cavaliers and reigning league MVP, is thrilled with his newest business partner. “McDonald’s and I make a great team,” he said. “We share many of the same core values, including a commitment to excellence and giving back to the community. I am also excited about the opportunity to work with Ronald McDonald House Charities, which helps improve the lives of so many children and their families around the world.” Beyond his involvement in charity work with the company, James will be part of TV, print and online advertising campaigns for McDonald’s, which operates more than 31,000 restaurants in 119 countries. Maverick Carter, James’ business partner and CEO of LRMR Marketing, called the pairing of James and McDonald’s a “a perfect fit.” “McDonald’s is one of the best known and most recognizable brands in the world,” Carter said. “LeBron couldn’t ask for a better partner and for him to be involved with such a company says a lot about where he is in his career.” Info via ESPN.

MVPuppets – Nike X Foot Locker Kobe Rap & “House On Fire”

Kaczala — Fri, 15 Jan 2010 06:54:53 +0000

Two new episodes of the MVPuppets have just hit the Internet. Just in time to promote Kobe’s new kicks that are set to release tomorrow. One of them is the official episode called “House On Fire” as MVPs’ crib has burned down. Don’t worry, nobody was hurt. Fire dept. makes a surprising discovery that the fire originated in the shoe closet and the reason for that was a new ultra hot pair of shoes – Kobe V’s. Apparently they’re on fiyah. See the video below. After the break there’s another clip, Kobe rapping about his shoes.

MVPuppets Christmas Edition: “Dunking On Reindeer” and More

Kaczala — Mon, 21 Dec 2009 07:19:31 +0000

One, Two, One, Two… King James and Kobe too. Looks like Santa – with help from Puppet LeBron and Puppet Kobe – was able to show Blitzen who runs the North Pole. After the jump more videos as the self-proclaimed “#1 reindeer in the world” has a message for Santa Claus. Santa has responded with a message of his own. Check out all three videos as it’s the Christmas Edition of the Most Valuable Puppets featuring LeBron James, Kobe Bryant, and of course Lil Dez.

MVPuppets – “Mystery Solved” – Who took LeBron’s Air Max VII?

Kaczala — Tue, 15 Dec 2009 19:20:34 +0000

With MVP Season II Nike’s goal is to celebrate the universal appeal of this game and its culture. Basketball’s language, music, style and sense of competition. We’ll celebrate Kobe moments and LeBron moments. This year, MVPuppets’ audience won’t just watch, they’ll participate. They’ll view the spots on TV, get involved with the puppets online and represent their love of the MVPs in the streets. This year, the MVP campaign will honor not only the Nike brand and the best athletes but also everything that has made this game so popular on the world stage. So, are you ready to answer the question “who took LeBron’s shoes?” Was it really Kobe trying to sabotage his game? Fortunately enough, there was a security camera installed in MVPuppets’ crib. Watch the video below.

MVPuppets – LeBron Lost His Shoes! – “Mystery of the Missing VII”

Kaczala — Sat, 12 Dec 2009 07:16:14 +0000

Nike Basketball is showcasing the two most prolific athletes in the game – Kobe Bryant and LeBron James – with the return of the Most Valuable Puppets campaign. Last season, as each had the most dramatic seasons of their careers, Nike introduced Most Valuable Puppets. The campaign, produced by agency Wieden+Kennedy, built upon our stars’ personalities by elevating their individual games, passion and dedication. It showcased their killer competitive nature in an irreverent way. In the second episode from the 2009-10 season, LeBron is missing his Air Max LeBron VII. Where is it? Who took it? There’s only one thing he can do. Call a detective, and put him on…the Mystery of the Missing VII.

State Farm X LeBron James – “Memories” MTAG Commercial

Kaczala — Tue, 22 Sep 2009 13:30:28 +0000

Nike Pro Combat Commercial Featuring LeBron James and the VII

Kaczala — Tue, 22 Sep 2009 08:10:29 +0000

During last year’s NBA season, Nike introduced their Pro-Combat line, a collection of padded Dri-Fit accessories designed to keep the sweat away and protect you from the dangers of athletic battle. The Pro Combat line has now become available for purchase and to remind folks about the innovative products, Nike has put together a series of commercials showing off the goods. Many of you have probably already seen the football version featuring superstar running back, Adrian Peterson, covered by some reptilian-looking Pro Combat skin. With their football bases covered, now it’s time for LeBron James to carry the basketball leg of the new Pro Combat ad campaign. Be sure to keep your eyes peeled for a glimpse of the new White/Navy Air Max LeBron VII colorway that we previewed last month. Via Sneakernews.