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New Nike LeBron James Commercial “Basketball Never Stops”

Kaczala — Tue, 01 Nov 2011 19:02:19 +0000

For those who love the game like LeBron, Basketball Never Stops. Because players know hardwork and dedication are what the game’s built on no matter the time, day or night. See LeBron James in his latest commercial for Nike, which is a part of the Basketball Never Stops campaign. Continue reading for more photos and videos.

Videos:

Video: Nike Air Max LeBron 8 V2 – Lion Commercial

Kaczala — Thu, 13 Jan 2011 10:46:16 +0000

Video: Nike X LeBron James 8 “Rise”. What Should LeBron Do?

Kaczala — Mon, 25 Oct 2010 20:41:51 +0000

This isn’t about what LeBron James has done, or hasn’t done. This is about the difference between the expectations others may have of him versus the expectations he has of himself. What should he do? The answer is a question. This is how Nike is approaching the new King James era… with a unique stance on the criticism and backlash that has followed LBJ since his infamous decision. LeBron has been labeled as one of the most hated athletes, but let’s hear his side of the story. Do you like the new marketing campaign?

Beats by Dr. Dre – Power Beats – LeBron Headphones Commercial

Kaczala — Thu, 30 Sep 2010 18:05:17 +0000

Music has always been a driving force in LeBron‘s game, and now it can bring out the best in yours. Powerbeats by Dr. Dre is the first high-performance headphone to combine the latest technology with the sonic superiority and innovative style that is synonymous with the Beats by Dr. Dre brand. Super sleek and ultra durable, these revolutionary hybrid-fit headphones were designed for uncompromising mobility. Powerbeats by Dr. Dre provides a secure, customized fit that can withstand any opposition on the court, in the gym or on the streets. For more information and purchase options go visit powerbeatsbydrdre.com.

MVPs: Zydrunas Ilgauskas Joins the Puppet Gang – “Handshake”

Kaczala — Mon, 08 Feb 2010 21:45:51 +0000

The MVPuppets are everywhere these days. Check out Puppet LeBron and Puppet Kobe visiting the Rice vs Christ the King basketball game this past weekend. Each High School is sponsored by Kobe Bryant and LeBron James, respectively, so there was some trash talk. Also, there’s a new episode in the MVPuppets series titled “Handshake”. Apparently, the Cavaliers need to go to the training camp three weeks early just to learn their secret handshake. Most importantly, Big Z makes an appearance and joins the MVP gang. Continue reading for the video.

Full Version: LeBron & Dwight’s New McDonalds Commercial

Kaczala — Mon, 08 Feb 2010 07:58:23 +0000

LeBron James and Dwight Howard filmed a new McDonald’s ad playing off the classic 1993 shooting showdown between Larry Bird and Michael Jordan. McDonald’s released a preview of the commercial last week, and the entire ad aired just before the Super Bowl kicked off tonight. Interestingly, the new version is a dunk contest instead of a shooting match. As a fun surprise, one of the original participants makes an appearance at the end. I gotta say the new version is hot. The chemistry between LeBron and Dwight is definitely there.

Sneak Peek: LeBron & Dwight’s New McDonalds Commercial

Kaczala — Wed, 03 Feb 2010 10:34:32 +0000

Check out the exclusive sneak peek from the much-talked-about new McDonald’s commercial featuring LeBron James and Dwight Howard. For those who remember the 1993 version, this might look familiar. Tune in to CBS before the kickoff of Super Bowl XLIV to see the rest. LeBron and Dwight, both former McDonald’s High School All-Americans, star in the new commercial titled, “Check This.” In case you were wondering, the new TV spot also features a cameo of Larry Bird, and Joe Pytka, the commercial director for the original 1993 Super Bowl spot, also filmed the latest remake.

Source: dimemag.com.

He’s Lovin’ It: LeBron to endorse McDonald’s. The Showdown 2.0.

Kaczala — Fri, 29 Jan 2010 12:48:10 +0000

LeBron James has agreed to a multiyear partnership with McDonald’s Corp., adding the global fast-food giant to a list of heavyweight corporate sponsors that already included Nike, Coca-Cola and State Farm. James filmed his commercial for McDonald’s earlier this month in Indianapolis. The new spot will debut during the Super Bowl on Feb. 7. The spot also features Orlando All-Star center Dwight Howard and Larry Bird, the Boston Celtics legend. Howard recently signed a three-year deal with McDonald’s worth a reported $3 million per year. Filmed at Conseco Fieldhouse, the commercial is a spin on the famous “The Showdown” ad that Bird made with Michael Jordan. In that commercial, which first aired during the 1993 Super Bowl. James has made previous Super Bowl ads for Bubblicious and State Farm. Can you imagine McDonald’s Nike LeBron shoes?!

Financial terms were not immediately known, but the deal certainly will add to James’ substantial net worth. Last year, Forbes Magazine estimated the 25-year-old made more than $40 million in salary and endorsements. He is currently ranked behind only Tiger Woods on the Bloomberg BusinessWeek list of America’s most powerful athletes. James, a six-time All-Star with the Cleveland Cavaliers and reigning league MVP, is thrilled with his newest business partner. “McDonald’s and I make a great team,” he said. “We share many of the same core values, including a commitment to excellence and giving back to the community. I am also excited about the opportunity to work with Ronald McDonald House Charities, which helps improve the lives of so many children and their families around the world.” Beyond his involvement in charity work with the company, James will be part of TV, print and online advertising campaigns for McDonald’s, which operates more than 31,000 restaurants in 119 countries. Maverick Carter, James’ business partner and CEO of LRMR Marketing, called the pairing of James and McDonald’s a “a perfect fit.” “McDonald’s is one of the best known and most recognizable brands in the world,” Carter said. “LeBron couldn’t ask for a better partner and for him to be involved with such a company says a lot about where he is in his career.” Info via ESPN.

MVPuppets – Nike X Foot Locker Kobe Rap & “House On Fire”

Kaczala — Fri, 15 Jan 2010 06:54:53 +0000

Two new episodes of the MVPuppets have just hit the Internet. Just in time to promote Kobe’s new kicks that are set to release tomorrow. One of them is the official episode called “House On Fire” as MVPs’ crib has burned down. Don’t worry, nobody was hurt. Fire dept. makes a surprising discovery that the fire originated in the shoe closet and the reason for that was a new ultra hot pair of shoes – Kobe V’s. Apparently they’re on fiyah. See the video below. After the break there’s another clip, Kobe rapping about his shoes.

MVPuppets Christmas Edition: “Dunking On Reindeer” and More

Kaczala — Mon, 21 Dec 2009 07:19:31 +0000

One, Two, One, Two… King James and Kobe too. Looks like Santa – with help from Puppet LeBron and Puppet Kobe – was able to show Blitzen who runs the North Pole. After the jump more videos as the self-proclaimed “#1 reindeer in the world” has a message for Santa Claus. Santa has responded with a message of his own. Check out all three videos as it’s the Christmas Edition of the Most Valuable Puppets featuring LeBron James, Kobe Bryant, and of course Lil Dez.