Sprite & Nike Celebrate LeBron’s First Home Game in Cleveland »

Oct 30, 2014 at 3:07 pm | lebron-jameslifestyle

Nike Basketball has just launched a new film entitled “Together”, which celebrates the pride and emotion of LeBron James’ return to Cleveland. One team. One city. One goal. Earlier this week Sprite also released a lengthy ad titled “LeBron James’ First Home Game” in which King James visits Patterson Park where Sprite held a pickup […]

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LeBron Already Has Two Huge Billboards in Cleveland »

Oct 24, 2014 at 5:00 am | lebron-jameslifestyle

King James’ presence is already being felt in Cleveland. A downtown parking garage recently became home to a four-story Beats Electronics banner showing off James’ Akron tattoo. The King has returned home in the RE-ESTABLISHED 2014 ad. A new commercial for the $200 Powerbeats2 Wireless headphones from Beats by Dre features LeBron James back in […]

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Nike Basketball Highlights LeBron 11 Key Performance Aspects »

Nov 6, 2013 at 3:59 pm | lebron-xishoes

Apart from the Training Day campaign and the LeBron 11 Away commercial, Nike Basketball put together a series of short videos focusing on the performance aspects of the Nike LeBron XI. Right now there are three of them featuring LeBron James in the gym wearing the King’s Pride colorway doing basketball drills. The first video […]

King James Wears LeBron 11 in Samsung “Always On” Ad »

Nov 4, 2013 at 7:13 am | lebron-jameslifestyle

LeBron James’ feet are a huge topic these days. People even judge him for wearing running shoes in his latest Training Day commercial where he’s in fact running… a lot. The new Samsung spot shows James with his teammates, his family, his trainers and his fans in Miami. The Korean manufacturer debuted the new ad […]

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James Gears Up with LeBron 11 Away in Nike Basketball Video »

Oct 30, 2013 at 5:25 pm | lebron-xishoes

The Miami Heat are set to play their first road game of the 2013-14 NBA Season tonight against the Philadelphia 76ers. Nike Basketball is set to launch the LEBRON 11 Away beginning tomorrow night. They also prepared a new online commercial featuring LeBron James wearing the aforementioned Away edition of the Nike LeBron XI. The […]

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Nike Launches the LeBron James “Training Day” Campaign & Commercial »

Oct 28, 2013 at 3:07 am | lebron-jameslifestyle

Nike Basketball launches a new campaign, entitled “Training Day” which pays tribute to LeBron James and the contagious passion he has for the sport as he continues to pursue greatness. The campaign depicts the daily training regime that helps make James a champion. It also highlights how James’ passion and joy can inspire spectators to […]

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Video // LeBron James Stars in “Just Do It – Possibilities” »

Aug 21, 2013 at 3:50 pm | lebron-jameslifestyle

This year, Nike marks 25 years of the Just Do It campaign with ad challenging public to take on its stars, Serena Williams, Gerard Pique and LeBron James. In its new advert, Nike has called in sporting legends including King James – the NBA’s Most Valuable Player – world number one tennis player Serena Williams, […]

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King James Rides a Bike, Wears LeBron 11 Shooting a New Nike Ad »

Aug 18, 2013 at 4:38 pm | lebron-jameslifestyle

It’s been a while since we saw LeBron James in a Nike commercial. Apart from those celebratory championships ads (Ringmaker, Leave a Message), of course. Now, with the LEBRON XI coming to stores in less then two months, he’s been seen shooting a series of scenes in the heart of South Beach for his upcoming […]

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