29-10-2013
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A Decade of Moments // NIKEiD LeBron XI “Gold Medalist” »
Along with NIKEiD we continue the Nike LeBron XI countdown. For today’s “Decade of Moments” we’re going back to 2008 when LeBron James showcased his skills for team and country before bringing gold back from the Beijing Olympic Games. Celebrating LeBron’s big success on the international stage, NIKEiD introduces a new LeBron 11 design featuring […]
16-10-2013
Charles Williams Wears “White Collection” Zoom LeBron III at Nike Event in Beijing »
Recently, we’ve learned that Nike ran an entire set of the LeBron series in all white and all black for showcase purposes, similar to the display sets that Jordan Brand had ran. While in Beijing yesterday to help walk media through the new LeBron 11, Nike Basketball Footwear Product Director Charles Williams broke out a […]
23-08-2012
Recap: LeBron Kicks off Nike China Tour in Beijing »
With a new gold medal to go with his MVP award and championship ring, LeBron James made a triumphant arrival in Beijing on August 21st, 2012 to kick off a four-day Nike China tour. It’s LeBron’s seventh visit to China and will include a visit to Shanghai. The tour is part of the Nike’s Find […]
22-08-2012
LeBron James Debuts Nike Ambassador V During Asia Tour in Beijing »
Just a week ago LeBron James won Olympic gold and finally got a chance to get some rest. Or not. After accepting the Gold medal in London, just a couple of days ago, he attended a promotional event in his hometown of Akron, Ohio, followed by the spotlight of ESPN’s “Sunday Conversation.” Now, six weeks […]
22-08-2012
King James wears LeBron X and Ambassador V on his tour in China »
The upcoming Nike LeBron X made headlines when LeBron James debuted the shoe during the London Olympic Games and helped the USA Basketball team capture the Gold. Now it’s started a debate on how much we, sneakerheads, are willing to pay for signature shoes. Additionally, the shoe has been showcased several times when King James […]
26-08-2009
LeBron James – More Than a Game World Tour – Beijing Recap Part Two »
LeBron James and Nike’s MTAG crew are off to Shenyang – stop #2 for the China leg of the “More Than a Game” World Tour. Two days ago they unveiled the Beijing limited edition of the Air Max LeBron VII – both custom and city versions. LBJ showcased the VII, but also he was wearing […]
25-08-2009
Beijing Limited Edition Air Max LeBron VII “Tradition” Official Pics »
Nike and basketball superstar LeBron James continued their world tour with their first Chinese stop in Beijing yesterday. They introduced the fourth in a series of limited edition styles of the new Nike Air Max LeBron VII. In each of the ten cities the tour will visit, Nike will make 123 pairs of the Air […]
25-08-2009
King James Wearing the Nike Zoom LBJ Ambassador II in Beijing »
In case you were wondering what LBJ was wearing yesterday in Beijing at the unveiling of yet another city inspired Air Max LeBron VII… here’s your answer. It was the second installment of the Asia Exclusive Zoom LBJ Ambassador. It’s a Nike Asia/Pacific low budget project targeting all those ballers, who can’t afford to pay […]
