05-11-2013
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Inside Nike Basketball’s LeBron 11|11 Experience – Part Two »
On October 27-29th, the folks from Nike Basketball invaded Miami Beach and took over the 1111 building. On the 6 & 7th floor of the city’s most prestigious parking garage, Nike setup a LeBron 11|11 experience. Nike even commissioned exotic car rental company Lou La Vie for a Lamborghini Aventador Roadster that matches King James’ […]
28-10-2013
Nike Basketball & LeBron James 11|11 Experience Event Photos »
Before the Miami Heat open the new NBA season, LeBron James helped Nike Basketball kick off the 11|11 Experience event in Miami Beach Sunday. Running until game night, the brand experience includes an opportunity to purchase the new LeBron 11, NIKEiD design sessions, a t-shirt design workshop, footwear trialing, training sessions, product customization and social […]
28-10-2013
James’ 1-of-1 Multicolor LeBron XI PE at Nike’s 11|11 Experience »
In Miami for his own Nike 11|11 Experience event, LeBron James gives us a closer look at the Nike LeBron XI PE he wore that night. This pair features an assortment of colors, including a teal mesh base, red Hyperposite, purple tongue, black trim and metallic gold Swoosh branding. LeBron stated that this is a […]
