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This summer, Nike taps into the passion of aspiring young basketball players in Greater China with the 2014 RISE basketball campaign. From July 21-25, LeBron James visited Beijing, Guangzhou, Hong Kong, Taipei and Kaohsiung to help players improve their performance and achieve breakthrough. Kobe Bryant will follow up next week and visit six cities in Greater China. LeBron kept us busy with his sneaker rotation during the tour. He was often seen wearing the newly released Soldier 8, and the China-inspired LeBron 11 Low. Additionally, he broke out an unreleased Orange version of the LeBron 11 Low and kicked back in the What the LeBron 11’s a couple of times. Check out the pics below.

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Jul 26, 2014 at 1:13 am | eventslebron-james

Last night the Zoom Soldier 7 has officially surpassed the LeBron 11 not only in playing time, but also in the number of colorways used by LeBron James this season. James went with the Galaxy edition, which was released in limited numbers last summer… mainly in China. It’s very hard to find a pair and some even consider these as PEs. It’s not often that we get to see LBJ wearing blue shoes, which are probably in violation with NBA’s uniform rules. Despite facing a possible fine… King James seemed fairly comfortable and unleashed a pair of towering tomahawks against the Bucks defense and earned himself a restful fourth quarter.

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Apr 3, 2014 at 6:53 am | lebron-jamesnba-basketballnba-photos

The Nike LeBron X was the first signature shoe for LeBron James to put him head and shoulders ahead in terms of sneaker sales. In 2012 LeBron sales reached a whooping $300 million while other lines reached $50 million for Kobe Bryant, $35 million for Kevin Durant, $25 million for Derrick Rose. Back in December we mentioned how this season it’s 35% better in revenue and 18% better in units sold… despite the fact LBJ is avoiding his own shoes. The complete 2013 sneaker sales number are finally available. Things do seem to be slowing down a bit… LeBron James still leads the pack, but the numbers for the Nike LeBron line are exactly the same… $300 million. Sales for Durant’s Nike signature sneakers jumped 400% last year from $35 million to $175 million in the U.S. The rest is pretty much the same… Kobe’s still at $50 million. All data provided by SportsOneSource analyst Matt Powell.

Feb 10, 2014 at 6:40 am | lebron-jameslifestyle

I already mentioned about LeBron’s struggles with the LeBron 11 a number of times. Chris at also tried to explain what it means for regular users… basically there’s no need to worry. For those that are unaware, signature athletes today get their shoes custom made to fit their exact foot shape… with the emphasis on their exact foot shape. The company will make a custom last (foot mold) off of the athlete’s foot and that is what they use to build their PE’s from. Not only that but certain athletes – like LeBron – have other alterations made to their shoes so they perform to their exact specifications. Here’s an example showing his customized LeBron IV insoles that include an additional Carbon Fiber plate. Modifying the Lunarlon + Zoom Air cushioning setup of the Nike LeBron XI could be one way to fix the toebox problem for King James. Either that or he needs to break in more pairs instead of wearing a fresh pair every game like he’s probably used to. That just doesn’t work out too well with Foamposite. Stay tuned for updates. Hopefully this will be over soon.

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Nov 7, 2013 at 5:16 pm | lebron-ivnike-lebron-shoes

The LEBRON 11 is Nike’s most innovative piece of footwear equipment that they’ve created at this point. Usually we have to wait for someone to beat up his pair before seeing the internal parts of the shoe. But fortunately for us Sneaker Box Clyde from was able to get his hands on a sample pair that was already deconstructed and decided to share. These types of samples are to show retailers what the shoe consists of when Nike creates a next level performance model. Check out a couple of pics as well as the whole video featuring Clyde providing us with a step-by-step walk-through for the anatomy of the Nike LeBron XI.

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Oct 28, 2013 at 4:16 pm | lebron-xinike-lebron-shoes

The spectacle that is Sneaker Con always provides many interesting wears from the attendees in the house. Sure when the show shows up in Miami you’ve gotta expect a larger number of LeBrons than usual. There’s a little bit of everything here… the whole spectrum of sneakers… Genearal Releases, Limited Editions, Player Exclusives, Customs, and Nike IDs. Continue reading for a selection of some of the most exciting sneakers spotted at the event and feel free to discuss your most and least favorite down in the comments below.

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Oct 8, 2013 at 5:07 pm | eventslebron-james

Folks at long-7 are back with scissors and this time around we have the Nike Zoom Soldier VII torn in pieces. It’s very interesting to see the guts, because the Soldiers usually come with front and back Zoom Air units, but seems like they’re getting smaller each year. I really liked the re-boot of the series initiated with the Soldier 6, and I feel this new version has improved a lot, but the thin Zoom Air bags really need to go. The Soldier 7 has a lightweight frame, offers a great fit, but the only thing missing is a more pronounced cushioning system. I hope Nike is not trying to cut costs here because the retail price has been raised, after all. Let me know if you tried the shoes on court and feel the same about the tooling or if you prefer the low court feel instead.

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Oct 4, 2013 at 11:54 am | nike-lebron-shoeszoom-soldier-vii

As all of us anxiously await the start of another basketball season, off-court kicks and style continue to take centerstage, and this past weekend we saw the awaited U.S. release of the latest colorway of King James’ lifestyle sneaker line in the “Dark Loden” colorway. Keeping with the off-court theme, the LeBron X NSW Lifestyle is stripped away of its performance-oriented materials in favor of more casual, luxurious ones. The upper features a genuine dark olive leather with mesh vent panels allowing for maximum breathability, while the inner patterned lining allows for superior comfort. The lining is the biggest upgrade over the previous two styles as the latter 2013 styles received a more plush interior. Additionally, the shoes come in the new Nike Sportswear box. The 604826-300 Dark Loden/Gum Dark Brown/Urban Orange make up retails at $130 and you can get these at (using a 20% promo code today) or check out and take 40% off the initial price.

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Sep 25, 2013 at 12:28 pm | lebron-xnike-lebron-shoes

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