Elite 3.0: Behind the Scenes with the Nike LeBron 11 Elite »

Apr 11, 2014 at 2:41 pm | lebron-xishoes

Nike Basketball has divided the Elite 3.0 collection intro three groups. Mark your calendars for April 12th, May 9th, and June 6th as the “Team”, “Hero”, and “Gold” collections will be up for grabs, respectively. Folks at had a chance to sit down with Charles Williams – Nike Basketball Product Director – and discuss the inspiration behind this year’s Elites. This gives us a chance to take a closer look at a couple of early stage samples. By the way, turns out the LeBron 11 Elite was inspired by Lamborghini Egoista. They’re both pricey and pretty cool too.

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