NIKE Celebrates LEBRON JAMES’ Back-to-back CHAMPIONSHIPS »

Jun 21, 2013 at 12:10 am | lebron-xshoes

Nike launches a new campaign to honor LeBron James’ second straight championship. After clinching tonight’s Game 7 victory, James helped lead Miami Heat to become only the fourth team in the League to win back-to-back titles. The new Nike Basketball campaign “Leave a Message” debuted immediately following Miami’s victory on digital and social media channels. It acknowledges James’ quest for greatness, told via voice messages from basketball luminaries and influential figures for James, including, Spike Lee, Warren Buffet, Dr. Dre, Coach K, Phil Knight, Drake, Bill Russell and kids from The LeBron James Family Foundation. Fans can call the phone number at the end of the spot to leave a personal message for James. Nike Basketball also pays tribute to James’ leadership and perseverance with a limited-edition championship pack, including, the LEBRON X PS ELITE, the LEBRON X LOW, two hats and a T-shirt. Worn by James in Game 1 of the 2013 Finals, the LEBRON X PS ELITE has a red upper skin with a gloss geometric palm-leaf graphic inspired by Miami’s signature Art Deco architecture and native plant life. The shoes sock-liners are imprinted with “2-time champion” on the left and the seasons “11-12, 12-13” on the right. The LEBRON X LOW sports an upper skin with a unique floral palm splatter print showcasing birds of paradise and palm trees. The upper is finished with a black matte skin with gloss chromaflair palm print graphic from toe to midsole and a glow-in-the-dark outsole. It also has imprinted “2-time champion” and “11-12, 12-13” sock-liners to celebrate James’ championship. The two shoes and hats will be sold in a pack and will be available in very limited quantities in North America and China. The championship “Witness 2” T-shirt is available to pre-order on nike.com and will hit stores globally early next week.

Leave a Message

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  • jwill22

    why limited…WTF Nike?! I don’t live in Miami and I just watched a beautiful NBA finals game 7 and want to own the memorabilia from my memorable experience with these finals….very pissed.

  • Nike please take away my money and release the championship pack the proper way!!!

  • JK

    Those hats are DOPE. I just want the hats.

  • Brandon Smith

    I would love this pack but i know nike will skip BMORE

  • birdman

    Wtf stop making this sh! T limited. So dumb. Let us all enjoy these things.

  • sports23fan22

    The problem is, enough people will spend whatever is necessary to get these so Nike will continue to rape true fans and collectors.

  • Ray

    4th team to win back-to-back titles? Lakers, Celtics, Bulls, Pistons, Rockets… don’t even need wikipedia to know that… i don’t know if any other teams did it, but they’re AT LEAST the 6th tea, to accomplish that

  • ???

    how much ?
    price?
    when will it sell?

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